Product Marketing Manager, HCP Acquisition (ARG)

ABOUT ALLERGY RESEARCH GROUP 

For 45 years, Allergy Research Group® has been a leading innovator and educator in the natural products industry, and is known for clean, high-quality, hypoallergenic supplements. We’re on a mission to partner with Healthcare Practitioners around the world, who are passionate about integrative medicine, and empower them with the tools necessary to help their patients achieve the confidence that comes from great health! Learn more at AllergyResearchGroup.com. 

ABOUT THE ROLE 
The Product Marketing Manager, HCP Acquisition is responsible for leading the strategy, execution, and continuous optimization of healthcare practitioner (HCP) acquisition and retention initiatives across the Allergy Research Group ecosystem. This role builds scalable programs that deepen practitioner engagement, expand distributor partnerships, and foster loyalty within the professional channel. 
The ideal candidate combines strategic marketing expertise with business development acumen, driving measurable growth through targeted outreach, sampling, and retention programs that attract new accounts and maximize long-term practitioner value. 

WHAT YOU WILL DO 

• Own and manage the full HCP acquisition and retention lifecycle, from targeting and onboarding to engagement, loyalty, and reactivation. 

• Develop and execute the HCP Business Development Playbook, including frameworks, messaging, and enablement tools to drive consistent outreach and conversion across sales and distributor teams. 

• Lead the Sampling Program, including segmentation, offer development, fulfillment coordination, and ROI analysis to encourage practitioner trial and product adoption. 

• Collaborate with distributors to align acquisition campaigns, sampling initiatives, and loyalty programs with shared revenue and engagement objectives. 

• Design and implement the HCP Loyalty Program (future phase), focused on tiered rewards, exclusive education, and retention strategies that enhance lifetime value. 

• Partner cross-functionally with Sales, Brand, and Digital teams to deliver a cohesive practitioner experience across email, events, and distributor channels. 

• Track, analyze, and optimize HCP funnel metrics, identifying opportunities to improve lead quality, conversion rates, and account retention through data-driven insights. 

Requirements

WHAT YOU BRING 
Education & Experience: 

• 4–6 years of experience in B2B or HCP marketing, ideally within the supplements, wellness, or healthcare industries. 

• Proven success designing and managing acquisition, sampling, and loyalty programs. 

• Experience working with distributor or channel-based sales organizations. 

Technical & Analytical Skills 

• Strong analytical and quantitative skills, with the ability to evaluate performance metrics, ROI, and program impact. 

• Proficiency with CRM platforms (e.g., HubSpot, Salesforce) and marketing automation systems. 

• Exceptional communication and storytelling abilities to translate insights into actionable strategies. 

• Adept at managing cross-functional initiatives, balancing strategic planning with hands-on execution. 

Benefits

 PERKS & BENEFITS 

ARG offers a comprehensive benefit package which includes company-paid health benefits, disability and life insurance, generous paid time off, 401(k) match, parental leave, product discounts and more! 

The annual base salary range for this position is $90,000 - $110,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.   

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, or any other legally protected factor. ARG is committed to offering reasonable accommodation to job applicants with disabilities. ARG does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.