Product Marketing Manager

Overview:

Guidepoint is a leading research enablement platform designed to accelerate understanding and empower decision‑making through real-time access to data and hard-to-source knowledge. Backed by the world’s largest network of expertise, the company provides critical context and dimension on any topic, helping top companies and investors to rapidly turn answers into action.

As a Product Marketing Manager at Guidepoint, you will be at the intersection of our marketing and product teams. You will partner with global PMs and engineers to create and execute strategic initiatives designed to drive client awareness, acquisition, and adoption of our solutions and technologies. This role requires a deep understanding of both internal and external documentation, as well as the ability to guide cross-functional teams to ensure seamless product launches and ongoing client engagement.

This is a hybrid role based in New York City. 

What You'll Do: 

• Be the go-to-market expert for stakeholders across product, marketing, and sales for new B2B products and services
• Craft compelling product positioning and messaging that differentiates our offering in the market and effectively communicates its value to clients
• Develop succinct and effective sales, training, and support materials (demos, walkthroughs, use cases, FAQs, etc.), making it easy for non-technical people to understand our product offerings
• Draw on qualitative and quantitative insights from Google Analytics, Datadog, and others to help measure, track and optimize marketing effectiveness across target segments and the customer lifecycle
• Align priorities with a strategic technology roadmap to meet product and revenue objectives, measuring results to ensure business impact

What You Have: 

• Bachelor's degree required (Marketing, Communications, English, and/or Business major a plus)
• 5-7 years experience in product marketing, B2B marketing, or communications strategy
• Knowledge of Salesforce, Google Analytics, and WordPress highly preferred
• Strong communication and project management skills, with the proven ability to plan and execute complex cross-functional initiatives
• Hands-on multi-channel marketing experience with a thorough understanding of engagement, retention, and analytics
• In-depth understanding of full funnel marketing, digital media KPIs, and attribution
• Excellent copywriting skills with the ability to convey complex ideas with simple and easy to understand language
• Solution-oriented, with a balance of creative and analytical thinking
• Effective in developing partnerships and strong working relationships with executive leaders and cross-functional teams
• Comfortable working in a fast-paced and dynamic hands-on working environment

What We Offer:  

The annual base salary for this position is $140,000-160,000. Base salary may vary depending on job-related knowledge, skills, and experience, as well as geographic location. Additionally, this position is eligible for an annual discretionary bonus based on performance. 

You will also be eligible for the following benefits: 

• 15 PTO days, 10 legal holidays, and sick days 
• Comprehensive medical, dental, and vision plans 
• Will match up to 10% of employee contribution for 401(k), life insurance, paid time-off and parental leave plans 
• Commuter benefits and a corporate gym rate 
• Development opportunities through the LinkedIn Learning platform 
• Free snacks and beverages in the office 
• Friday happy hour and “Summer Fridays” 
• Year-round corporate athletic league 
• Casual work environment, team building, and other social events 

About Guidepoint:  

Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients’ decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action.  

Backed by a network of nearly 1.75 million experts and Guidepoint’s 1,600 employees worldwide, we inform leading organizations’ research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful.  

At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience. 

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