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Pilmico Foods Corporation

Product Marketing Manager for Poultry

Pelabuhan Klang , Malaysia
full-time On-site

The Product Marketing Manager will support the Food Group and Country operations in developing the Agribusiness for the Poultry category. This role focuses on product innovation and managing new product ranges by utilizing market studies to validate concepts and ideas. The position reports to the Vice President - Marketing, Agribusiness COE, and works closely with the Research & Technology Development and local Sales teams.

Key Tasks

  1. Lead / Facilitate Assigned Product/Category - Lead and facilitate key stakeholders in managing the assigned segment across the food group.
  2. Market Research - Work with the Market Research Manager in gathering market data and competitive intelligence for assigned segments; translate these into relevant insights to serve as the foundation for new concepts and innovation
  3. Category Development - Have a clear understanding of the products, markets & consumers to enable him/her to grow the category for the food group by identifying opportunities and appropriate products and innovation for the market
  4. Product Management - Work with the Research & Technical Development team with regards to technical product development.  Be able to take care of product information ensuring adherence to set regulations; he/she will identify the key product features, benefits and reasons to believe from a technical product point of view; these can be then translated into relevant story telling ℅ the Brand Team
  5. Packaging Development - Lead the packaging aspects taking into account local market needs / costs / social requirements
  6. Pricing / P&L / Budget Management - Will co-own the P&L of assigned products and categories. He/she will be responsible for total category budget management and will be in close partnership with the Research & Technical Development team, Brand, Marketing and Sales teams to help drive and support brand activation in identified key channels
  7. Help Manage and maximize opportunities in the identified sales channels - offline and online. Will work closely with the Sales, Trade Marketing, E-commerce and Brand teams.

Education:

  • Must possess at least a Bachelor's/College Degree in Business Management/Administration; Marketing; Engineering; Veterinary Medicine or Animal Nutrition

Experience:

  • At least 8 years work experience in agribusiness / feeds category - Poultry with a good balance between product knowledge and marketing activation 
  • Regional (Asia) experience is desirable

Can speak fluent English

Pilmico Foods Corporation

Pilmico Foods Corporation is the integrated agribusiness and food company of Aboitiz Equity Ventures Inc. (AEV). Composed of four divisions: Flour, Feeds & Animal Health, Farms, and Trading, we are well positioned at the beginning of the value chain. True to our brand promise​ of being​ Partners for Growth, we nurture our business and communities by providing business solutions and building partnerships for growth. We operate ​​in the Philippines nationwide ​and have a growing international presence in the following ASEAN countries: Vietnam, Thailand, Indonesia, Malaysia, Myanmar and Hong Kong. Investing in talent and upholding Aboitiz ​values of Integrity, Teamwork, Innovation, and Responsibility are key drivers to sustaining the growth of our business. Here at Pilmico, we value each talent for the unique contribution they bring to the organization. We recognize that today’s global workforce is made up of diverse individuals with different skills, abilities and aspirations that enable them to achieve superior results; as such, we select our partners based on these attributes that are not typically found in someone’s resume. We are advocates of self-development and believe that people’s success lies in their passion to learn something new and different every day. This is why our hiring philosophy is to open up and give equal opportunity to any talent regardless of where they are today in pursuit of education.   

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