Product Marketing Manager - FED

AI overview

Lead strategic product marketing initiatives for the US Federal sector, translating complex technical offerings into impactful narratives and driving business results.

About Netskope

Today, there's more data and users outside the enterprise than inside, causing the network perimeter as we know it to dissolve. We realized a new perimeter was needed, one that is built in the cloud and follows and protects data wherever it goes, so we started Netskope to redefine Cloud, Network and Data Security. 

Since 2012, we have built the market-leading cloud security company and an award-winning culture powered by hundreds of employees spread across offices in Santa Clara, St. Louis, Bangalore, London, Paris, Melbourne, Taipei, and Tokyo. Our core values are openness, honesty, and transparency, and we purposely developed our open desk layouts and large meeting spaces to support and promote partnerships, collaboration, and teamwork. From catered lunches and office celebrations to employee recognition events and social professional groups such as the Awesome Women of Netskope (AWON), we strive to keep work fun, supportive and interactive.  Visit us at Netskope Careers. Please follow us on LinkedIn and Twitter@Netskope.

About the position:

The Mission: Become Netskope’s Federal Product Marketing Manager

The Senior Product Marketing Manager, US Federal and Public Sector Markets will be the Netskope Federal Product Marketing subject matter expert, with the autonomy to build, own, and execute a disruptive product marketing strategy for the crucial US Federal and public sector markets.

This requires a creator's mindset. Your mandate is to be the storyteller and strategist—the bridge connecting the power of the Netskope One platform with the critical missions of the DoD, civilian agencies, the Intelligence Community (IC), and our Federal System Integrator (FSI) partners.

This is a strategic role that will have responsibility for working with federal leadership to develop clear plans and goals and work across the organization to drive business results.

 

Responsibilities:

  • Translate technical features into mission outcomes (e.g., readiness, FedRAMP/CMMC, national security), developing omni-channel strategies that position the Netskope One platform to solve AI, security, and infrastructure challenges for distinct micro-verticals (DoD, civilian, FSIs).
  • Proactively identify and capitalize on new market opportunities by tracking current and emerging Federal Government directives and mandates (e.g., Zero trust executive orders).
  • Arm the sales team with high-impact assets—including whitepapers, mandate-aligned battle cards, and RFP response content—to navigate complex federal buying processes.
  • Drive growth with Federal System Integrators (FSIs) by creating "better together" value propositions that position Netskope as a critical component of key service engagements.
  • Collaborate with product management, GRC, and solution engineers to accurately message  Netskope FedRAMP High specific capabilities and serve as a primary SME on federal requirements for campaign teams, customers, analysts, and press.
  • Define metrics to track marketing progress and identify the specific tools and capabilities needed to increase sales and channel impact.

 

Requirements:

  • 8+ years of Product Marketing experience with experience with network and cybersecurity technologies delivered via a SaaS platform.
  • Significant experience selling or marketing to the US federal audience is essential.
  • A demonstrated desire and ability to build your own materials from the ground up, own your strategy, and operate with an entrepreneurial mindset.
  • Ability to effectively engage with and influence cross-functional teams at the strategic and technical levels.
  • Excellent verbal and written communications and presentation skills.
  • Strong relationship building and negotiating skills.
  • “Get-it-done-right” attitude with the ability to prioritize multiple requirements while remaining agile to market changes.
  • Demonstrated ability to have completed multiple product, solution, or technical marketing projects involving multi-product platforms – samples of this work are desired.
  • Travel: 25% +/-.

 

Education:

  • Bachelors Degree or equivalent experience is preferred. 

#LI-AW2

Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment. Netskope does not discriminate in employment opportunities or practices based on religion, race, color, sex, marital or veteran statues, age, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, gender identity/expression, genetic information, pregnancy (including childbirth, lactation and related medical conditions), or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.

Netskope respects your privacy and is committed to protecting the personal information you share with us, please refer to Netskope's Privacy Policy for more details.

Netskope, a global cybersecurity leader, is redefining cloud, data, and network security to help organizations apply zero trust principles to protect data.

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