Product Marketing Manager
TLDR
Drive go-to-market initiatives for key products in the IoT space while collaborating with Product, Sales, and Marketing to deliver compelling messaging and sales enablement materials.
Product Marketing Manager (IoT / Telco)
Your Role
As a Product Marketing Manager, you will play a critical role in shaping how we position, communicate, and sell our products in the IoT connectivity space.
You will sit at the intersection of Product, Marketing, and Sales — owning competitive intelligence, sales enablement, and go-to-market execution for key use cases.
This is a highly strategic yet hands-on role, requiring deep industry understanding and the ability to translate complex technical concepts into clear, differentiated value.
We are looking for someone who already understands the IoT/telco landscape and can ramp quickly to make an immediate impact.
Why Join Us?
- Join a fast-growing company in a complex, high-value industry
- Work closely with Product and Engineering on cutting-edge IoT solutions
- Be a key driver of how we win deals and differentiate in the market
- High visibility and impact across Sales, Marketing, and Leadership
- Opportunity to shape go-to-market strategy and messaging
Your Goals
- Equip Sales and SDR teams with compelling messaging, assets, and battle cards
- Build and maintain a strong understanding of the competitive landscape
- Support strategic deals and contribute to winning high-value opportunities
- Drive go-to-market initiatives for key products and use cases
Your Impact
- Develop and maintain competitive intelligence and clear differentiation narratives
- Create and deliver sales enablement materials (battle cards, decks, messaging)
- Partner closely with Sales to improve win rates and deal execution
- Support RFPs and strategic deals with tailored messaging and insights
- Contribute to go-to-market strategy for new products and use cases
- Collaborate with Product and Engineering to translate technical features into customer value
- Build frameworks for content that support campaigns and sales conversations
What We Expect
- Experience in Product Marketing within:
- IoT
- Telecom / connectivity
- Or closely related industries
- Strong understanding of the IoT/telco landscape (non-negotiable)
- Experience in:
- Competitive analysis
- Sales enablement
- Go-to-market execution
- Ability to work cross-functionally with Product, Sales, and Marketing teams
- Strong storytelling skills — translating technical concepts into business value
Preferred Background
- Experience at IoT companies, connectivity providers, or modern telco environments
- Candidates from traditional telcos (e.g. Vodafone, Deutsche Telekom) considered only if they bring a modern, fast-paced mindset
- Experience in scale-ups or high-growth environments is a strong plus
What Great Looks Like
- You deeply understand the market, competitors, and customer needs
- You proactively identify gaps in messaging and positioning
- You create assets that Sales actually use and value
- You thrive in ambiguity and build structure where needed
Why This Might Not Be a Fit
- You don’t have experience in IoT or telecom
- You rely heavily on long ramp-up periods to understand technical products
- You prefer narrow ownership (e.g. only content or only strategy) vs. broad impact
emnify delivers IoT connectivity solutions that facilitate scalable and compliant network access for businesses looking to optimize their operations. By leveraging B2B SaaS and advanced analytics, we empower our customers to turn complex challenges into actionable insights, enhancing their decision-making processes. Our focus on strong product-market fit and collaborative strategies sets us apart in the rapidly evolving tech landscape.