We’re hiring a strategic, execution-driven Product Marketing Manager to own our embedded analytics product’s end-to-end marketing outcomes—from strategy and budget planning through execution and measurable results.
This is a GM-style PMM role, not a strategy-only or messaging-only position. Success is defined by delivery, pipeline impact, and growth, not plans or decks. The ideal candidate thrives in ambiguity, moves quickly, takes full ownership, and personally executes critical work.
The ideal candidate is also comfortable using AI tools and designing AI-supported workflows to improve marketing efficiency and execution at scale.
Key areas of responsibility
End-to-End Ownership & Accountability
- Own the product's marketing strategy, execution, and results
- Translate business goals into a clear action plan with timelines and measurable outcomes
- Serve as the accountable ownerfor Reveal marketing performance
- Partner with internal teams and vendors (SEO, PPC, creative) while maintaining ownership
Demand Generation & Growth (Primary Responsibility)
- Own end-to-end demand generation and growth for Reveal, including pipeline contribution, conversion rates & channel performance
- Personally drive execution across Email, Paid, Organic, Events and Affiliates
- Ensure programs are launched, iterated, and optimized—not stalled in planning
Account-Based Marketing (ABM)
- Own the strategy, execution, and measurement of ABM programs
- Partner with Sales to define target accounts, develop tailored messaging and assets, coordinate outreach and follow-up
- Use intent and account data (e.g., 6sense, Demandbase) to drive prioritization
- Report clearly on ABM engagement, pipeline, and outcomes
- Deliver sales enablement assets (one-pagers, pitch decks, battlecards, nurture content)
Budget Ownership & Performance Management
- Own the Reveal marketing budget, including planning and allocation, spend optimization, ROI and performance reporting
- Make tradeoff decisions to maximize impact
- Regularly report results vs. plan and adjust strategy accordingly
Product & Brand Marketing
- Own Reveal’s positioning, messaging, and value propositions
- Translate technical capabilities into clear, benefit-driven messaging
- Support launches, feature rollouts, and roadmap communication
- Conduct customer and competitive research to inform strategy
Content & Copywriting (Hands-On)
- Personally write and edit website copy, landing pages, blog content, campaign messaging, Thought Leadership etc..
- Translate technical product capabilities into benefit-driven messaging tailored to key personas (CTOs, PMs, developers)
- Maintain consistency in brand voice and messaging
- Use AI tools and automation to scale content creation and campaign execution while maintaining quality and consistency
Analytics, Reporting & Optimization
- Define and track KPIs tied to pipeline and growth
- Build and maintain dashboards and reports in Slingshot
- Ensure attribution is in place and aligned with sales
- Use data to drive continuous improvement and prioritization
What We’re Looking For
- 5+ years of B2B SaaS marketing experience (product, growth, or demand)
- Proven experience owning results, not just contributing
- Demonstrated success running programs from idea → execution → outcome
- Strong writing and execution skills
- Comfort working independently with high accountability
- Experience with ABM, demand gen, and budget ownership
- Familiarity with analytics, BI, or developer-facing products a plus
- Proficiency with AI-powered content tools and marketing automation, including creating and managing AI agents and automated workflows
Tech Stack Experience
- Familiarity with embedded analytics, BI tools, or developer-facing platforms
- Experience with tools like Salesforce Marketing Cloud, HubSpot, Webflow, WordPress, Google Analytics, SEMrush
- Experience using automation tools (e.g., Zapier, Make, Clay, or similar) to streamline marketing workflows
- Comfortable with work management platforms (Slingshot, Asana, ClickUp, etc.)
- Experience with ABM platforms such as 6sense or Demandbase
Operating Expectations
- Operates with urgency and strong follow-through
- Shows up prepared and drives meetings to decisions
- Communicates proactively and clearly
- Shares plans, timelines, and updates early enough to unblock others
- Takes ownership without waiting to be asked
Infragistics is an equals opportunities employer
