Product Marketing Manager - Diagnostic Imaging
TLDR
This role focuses on supporting global sales efforts and expanding the overactive bladder imaging portfolio through strategic marketing initiatives and cross-functional collaboration.
- Partner with senior leadership and product management to develop and execute global marketing strategies that drive awareness, adoption, and revenue growth for the OAB imaging portfolio.
- Lead global marketing execution, including sales enablement tools, product training, digital campaigns, conferences, and compliant messaging aligned with regulatory and legal standards.
- Support cross‑functional collaboration (Regulatory, Clinical, Quality, and Sales) for OUS expansion, launch readiness, and go‑to‑market planning for new products, features, or regions.
- Conduct competitive analysis, customer segmentation, and market research to inform positioning, strategy, and continuous product improvement.
- Engage with the sales team and key opinion leaders to gather customer insights, address field needs, and monitor performance metrics.
- Bachelor’s degree in marketing, business, biomedical engineering, or related field.
- 2+ years of experience in product marketing, preferably in medical devices, imaging-based technologies or healthcare.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent written and verbal communication skills.
- Experience working cross-functionally across marketing, sales, R&D, and clinical teams.
- Ability to manage multiple projects with attention to detail and deadlines.
- Collaborative, proactive mindset and a passion for improving patient outcomes.
- Willingness to travel (~25%) for customer meetings, conferences, and field support that may include global trips depending on business needs and criticality.
- Paid time off and paid volunteer time
- Medical, Dental, Vision and Flexible Spending Account
- Health Savings Account with Company Funded Contributions
- 401k Retirement Plan with Company Match
- Parental Leave and Adoption Services
- Health and Wellness Programs and Events
- Awarded 2024 Cigna Healthy Workforce Designation Gold Level
Benefits
Health Insurance
Medical, Dental, Vision and Flexible Spending Account
401k Plan with Company Match
401k Retirement Plan with Company Match
Paid Parental Leave
Parental Leave and Adoption Services
Paid Time Off
Paid time off and paid volunteer time
Wellness Stipend
Health and Wellness Programs and Events
Laborie Medical Technologies Corp develops and advances specialized medical technologies focused on preserving and restoring human dignity. Their innovative solutions cater to healthcare providers, aiding in safe deliveries and the treatment of pelvic and gastrointestinal conditions.