Product Marketing Manager, Crypto - US

About the team + role

As the Product Marketing Manager, you’ll play a key role in how we connect with customers and drive growth for Robinhood Crypto in the US! In this role, you’ll lead go-to-market strategy for new products and features and help shape how we bring our crypto offering to market in a highly regulated and fast-moving environment.

We’re looking for a consumer product marketer who can build and execute strategies that drive awareness, adoption, and growth, partnering closely with cross-functional teams across product, creative, research, legal, compliance, and more!

The role is located in the Toronto office location listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.

What you’ll do

• Own product marketing for Robinhood Crypto in the US, leading positioning and go-to-market strategy for new products and features as well as evergreen initiatives that drive adoption and engagement, in close partnership with regional counterparts
• Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives
• Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights and market feedback
• Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience
• Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement for Robinhood Crypto
• Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements
• Be a strong customer champion, creative marketer, and problem solver

What you bring

• 7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech
• Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels
• Ability to break down complex concepts so they’re simple, clear, and human
• Strong relationship-building skills and ability to lead cross-functionally through influence
• Data-informed decision making, including familiarity with experimentation and performance measurement
• Fluency across key marketing channels (e.g., lifecycle, performance, in-product, and social) and how to sequence them for impact
• Comfort operating in regulated consumer products and partnering closely with legal and compliance teams
• Thrives in a fast-paced environment with a bias toward action

Our team is committed to providing an inclusive and welcoming interview experience for all candidates. If you require a specific accommodation during the application or interview process due to a physical or mental condition, please complete this Applicant Accommodation Form to notify our team. The form should only be completed if you need a specific accommodation.

AI Usage Disclosure: Robinhood uses artificial intelligence (AI) tools to support parts of our recruiting process. These tools enhance the efficiency and consistency of our hiring process; however, all hiring decisions are made by our hiring teams.

Vacancy Notice: This job posting represents an existing vacancy that we are actively seeking to fill.