Product Marketing Manager, Crypto - International

About the team + role

The Robinhood Crypto team’s mission is to democratize finance for all by making crypto investing simple, safe, and accessible. We’re a collaborative group of marketers, product thinkers, and strategists working together to drive adoption and engagement across Europe and beyond.

As the Product Marketing Manager, you’ll play a key role in how we connect with customers and drive growth for Robinhood in the EU and future expansion markets. In this role, you’ll lead go-to-market strategy for new products and features and help shape how we bring our crypto offering to market in a highly regulated and fast-moving environment. We’re looking for a consumer product marketer who can build and execute strategies that drive awareness, adoption, and growth, partnering closely with cross-functional teams across product, creative, research, legal, compliance, and more!

The role is located in the London office location listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.

What you’ll do

• Own product marketing for Robinhood in the EU, leading positioning and go-to-market strategy for new products and features, as well as evergreen initiatives that drive adoption and engagement.
• Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives.
• Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights, market feedback, and regional learnings.
• Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience
• Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement for Robinhood.
• Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements.

What you bring

• 7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech.
• Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels.
• Ability to break down complex concepts so they’re simple, clear, and human.
• Strong relationship-building skills and ability to lead cross-functionally through influence.
• Data-informed decision making, including familiarity with experimentation and performance measurement.
• Fluency across key marketing channels (e.g., lifecycle, performance, in-product, and social) and how to sequence them for impact.
• Comfort operating in regulated consumer products and partnering closely with legal and compliance teams.
• Thrives in a fast-paced environment with a bias toward action.