Product Marketing Manager

AI overview

Drive product adoption through strategic marketing initiatives, launching new financial products and enhancing market presence in the crypto economy.

About Cryptio

We’re Cryptio. We build infrastructure to bring financial integrity to the crypto economy. Our enterprise-grade back-office and data platform power mission-critical accounting, reporting, and operational workflows for institutions, corporates, and crypto-native organisations.

We’re trusted by leaders like Circle, Societe Generale, Uniswap, Gemini, and the Government of El Salvador. We’ve raised $26m from top investors including Point Nine, 1kx, Tim Draper, and Ledger Cathay.

The opportunity

We’re hiring a Product Marketing Manager; a strategic, hands-on marketer who can craft clear narratives, drive adoption, and partner closely with Product, Sales, and Growth. You’ll own positioning, messaging, and go-to-market strategy for our Loan Management and Tokenization Compliance products, playing a central role in how we scale and shape Cryptio’s presence in the market.

Crypto experience is not required; curiosity and a desire to work in this space absolutely is!

What you’ll do

  • Develop sharp, differentiated product positioning and messaging for enterprise financial and fintech audiences

  • Lead GTM planning and execution for launches and major product milestones

  • Conduct market, customer, and competitive research to inform product and commercial strategy

  • Build high-quality sales enablement materials (decks, one-pagers, battlecards, comparisons)

  • Partner with Product and Sales on adoption, activation, and growth initiatives

  • Define clear launch objectives, track performance, and run post-launch retros with a bias for continuous improvement

We’re looking for someone who

  • Has 2+ years in marketing or product marketing (product management background also welcome)

  • Brings fintech or adjacent industry experience (B2B or B2C); B2C PMM is a strong plus

  • Demonstrates solid PMM fundamentals, positioning, messaging, research, launches, adoption

  • Communicates with exceptional clarity, both written and verbal

  • Shows structured thinking, high aptitude, and a strong bias to action

  • Thrives in project ownership and cross-functional execution

  • Uses AI tools to accelerate research, content creation, and workflows

  • Shows genuine interest in crypto and the future we’re building at Cryptio

  • Brings signs of creativity; brand instincts, PLG thinking, or novel campaign ideas

Why you’ll love this role

  • Shape narratives and launches that influence how institutions adopt digital assets

  • Take end-to-end ownership in a high-leverage, AI-first team

  • Work closely with Product, Sales, and Growth to shape roadmap and GTM strategy

  • Join a team that values clarity, autonomy, and practical execution

  • See your work directly reflected in adoption, revenue, and market presence

Interview process

  • Talent Screen - 30 min

  • 1st Interview - 45 min with CPO

  • 2nd Interview - 30 min with PMM

  • Case study sendoff

  • Case presentation - 1 hour

Perks

👩‍💻 Remote or Hybrid working

🏝️ 25 days paid holiday plus bank holidays

🙌 One additional day of annual leave each year, up to 30 total days

🎂 Your birth off

🧘 Mental health resources, wellbeing programs, and professional coaching

🫶 Family-friendly policies

💪 Fitness and wellness budget

💻 MacBook Pro

🖥️ $200 home office setup budget

🎓Training and development budget

*** we have additional benefits depending on location

If this sounds like you, we would love to hear from you 🙌

At Cryptio, we move fast and take ownership of outcomes. We learn from failures, celebrate wins, and let humility, curiosity, and a passion for crypto guide how we work. If you value collaboration and want to build with purpose, you’ll feel right at home here.

Perks & Benefits Extracted with AI

  • Home Office Stipend: $200 home office setup budget
  • Learning Budget: Training and development budget
  • Other Benefit: MacBook Pro
  • Paid Time Off: Your birth off
  • Remote-Friendly: Remote or Hybrid working
  • Wellness Stipend: Fitness and wellness budget
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