Product Marketing Manager, Consumer Apps

Uniswap Labs builds products that help millions of people access DeFi simply and securely ‒ from the Uniswap Web App and Wallet to crypto infrastructure like the Uniswap Trading API, and Unichain. Uniswap Labs also contributes to the development of the Uniswap Protocol, which has processed over $2.9 trillion in volume across thousands of tokens on Ethereum and 12+ other chains.

We’re looking for an enthusiastic, collaborative, and communicative senior product marketer to spearhead user research, develop detailed user personas, and drive the go-to-market strategy for the Uniswap Web App, Wallet and Extension.

This individual will work closely with our product, growth marketing, and content leads to bring new products to market, lead user and competitor research, and deliver creative, impactful, and relevant marketing campaigns.

This role requires a strong understanding of web2 and web3 marketing strategies, exceptional writing skills, experience with product positioning, user segmentation, and the ability to drive on creative messaging. This role is responsible for collaborating cross-functionally to ensure that each feature update and launch is moving the needle for Uniswap.

Product Strategy:

• Messaging & Positioning: Craft compelling product narratives and value propositions for our consumer apps that differentiates our users’ experience, and drives measurable business impact. Act as the primary strategic owner of messaging consistency across all channels and iterate based on user feedback and data. Partner with leadership to refine high-level positioning that aligns with company objectives.
• Roadmap Prioritization: Work closely with the Product team to prioritize features and enhancements on the product roadmap, ensuring feedback is effectively communicated to product, design, and engineering teams with clarity and credibility. Independently assess trade-offs and make strategic recommendations that influence roadmap decisions, balancing user insights with business goals.

Marketing GTM:

• Strategy Development: Create and own comprehensive marketing and go-to-market strategies for high-impact, large product upgrades and releases. Define target audience, positioning and messaging, rooted in clear objectives and insights. Leverage deep market insights and competitive analysis to ensure strategic differentiation.
• Go-To-Market Execution: Implement and optimize GTM plans by partnering cross-functionally to launch new features and programs across various channels, driving product adoption and increasing brand sentiment. Drive measurable increases in user acquisition, engagement, and monetization.
• Collaboration with Channel Owners: Partner with channel owners to develop and implement acquisition and retention strategies that align Uniswap-wide growth objectives and key business metrics. Influence cross-functional teams by providing thought leadership on best practices and performance-driven marketing tactics.

Research & Analysis:

• User Research: Lead and independently design planning and conduct both qualitative and quantitative research initiatives to develop and continuously refine detailed Uniswap retail user personas. Synthesize research into actionable recommendations that shape product and marketing strategies at an executive level.
• User Segmentation: Partner with data science teams to proactively gain deep insights into user segments, monitoring and influencing user behavior and product usage through comprehensive analytics. Influence leadership decisions by identifying trends and opportunities through advanced analytics.
• Competitive Analysis: Regularly monitor and research competitive products, value propositions, and market positioning, generating weekly reports with clear recommendations that impact both product and growth strategies. Serve as an internal expert on market trends, translating insights into competitive advantage.

Requirements

• 8+ years of Product Marketing experience working with technical B2C products, ideally in crypto or fintech
• Obsessed with crypto, DeFi, and Web3 as transformative opportunities, with personal or professional experience using a self-custody wallet, engaging with dApps, NFTs, or participating in DAOs
• Ability to lead through influence, develop strong relationships with technical teams, and drive alignment across teams
• Incredibly clear written communication and desire to document everything
• Very organized, able to stay on top of several moving projects at once

Minimum full-time salary of $197,405 - $219,000. Disclosure in accordance with New York City's Pay Transparency Law. Full Time employees at Uniswap Labs are also eligible for other compensation elements, including equity, tokens, and benefits, dependent on the position type.

Uniswap Labs' Full-Time employee benefits include company-paid medical, dental, & vision for you and your dependents, gym subsidy, 401(k) with 4% employer contribution, annual $1,500 education stipend, unlimited and encouraged time off, up to 16 weeks paid parental leave, home office setup stipend for remote employees and daily lunches at NY headquarters (all benefits are subject to applicable taxes and based on eligibility).

Uniswap Labs is committed to diversity in our workforce and is proud to be an Equal Opportunity Employer (EEO). We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability (including gender dysphoria and similar gender-related conditions), sex, gender identity or expression, sexual orientation (including actual or perceived heterosexuality, homosexuality, bisexuality, and asexuality), veteran status, military status, domestic violence victim status, reproductive health decision making or any other protected category. In addition, Uniswap Labs participates in E-Verify. You can view the E-Verify poster here and the Right to Work poster here.