Product Marketing Manager
TLDR
Own product storytelling and go-to-market campaign strategies for FCA-regulated firms, ensuring clear product positioning for compliance professionals in a complex regulatory landscape.
Thought Leadership, Content & Webinars:
- Develop thought leadership webinar and content topics in collaboration with the UK Field Marketing Manager and the broader Comply marketing team
- Write and produce thought leadership content including whitepapers, research reports, blogs, presentations, and other materials – with a focus on FCA and global regulatory themes
- Host webinars and solution showcases about our products and services
- Write client case studies that translate customer outcomes and success stories into compelling narratives
- Act as the voice of the customer to gain a deeper understanding of customer challenges, underserved needs, and feedback across product lines – bringing key findings to product and go-to-market teams
- Research and analyze competitor positioning, market trends, and customer adoption to inform go-to-market strategy
- Synthesize research findings and develop go-to-market strategies to expand into new markets, displace competitors, and accelerate new business growth
- Work closely with the marketing and revenue operations team to understand which messages, campaigns, and product launches drive pipeline and bookings
- Partner with marketing, product, and regulatory consultants to develop product messaging, value propositions, points of differentiation, and customer proof points for the UK market
- Continuously iterate on ICPs, personas, and buying groups across UK and EMEA
- Develop solution showcases that highlight how products work together to address real compliance challenges
- Write and produce enablement assets including pitch decks, solution sheets, and presentation materials tailored by buyer and firm type
- Serve as a core member of the Go-to-Market Launch team, with ownership of all PMM deliverables for UK-related launches
- Write and own internal readiness materials including messaging guides, FAQs, sales content, and release summaries
- Conduct ongoing competitive research and analysis to inform positioning and enablement
- Monitor market trends, regulatory developments, and competitor messaging
- Synthesize insights into actionable recommendations for Product, Sales, and Marketing teams
Market Research, Analysis & Insight:
Product Enablement & Go-to-Market Launches:
Product Launches & Release Communications:
Competitive Intelligence & Market Research:
Comply provides compliance SaaS and consulting services tailored specifically for the global financial services sector. We empower Chief Compliance Officers and their teams to manage regulatory obligations, mitigate risks, and enhance operational efficiency across a diverse array of clients including broker-dealers, investment banks, and wealth managers.