Product Marketing Manager

About the Role:

As a Product Marketing Manager at Aura, you’ll be a key player in shaping our brand narrative and driving customer acquisition. You’ll be responsible for developing compelling messaging and positioning that resonates with consumers, building brand awareness, and optimizing the customer journey from initial exposure to product adoption.

In this collaborative role, you’ll partner closely with Product, Design, Analytics, Marketing, and Communications teams to craft and execute go-to-market strategies that elevate Aura’s brand and drive sustainable growth. You’ll be the voice of the customer, ensuring our messaging speaks directly to their needs and aspirations.

The ideal candidate is a strategic and creative thinker with a deep understanding of consumer behavior and a passion for building brands. You’re customer-obsessed, data-driven, and have a proven track record of developing and executing successful product marketing campaigns that drive measurable results. You possess strong communication, collaboration, and organizational skills, and excel at translating product features into compelling customer benefits

Responsibilities include:

• Develop and Execute Brand Strategy: Define and lead messaging and positioning for Aura’s products and company-wide initiatives, ensuring a consistent and compelling brand voice across all channels. Ensure all communications effectively convey Aura’s value, differentiators, and AI-driven solutions.

• Drive Customer Acquisition: Develop and execute strategic go-to-market plans to attract new customers, increase subscriptions, and drive revenue growth.

• Optimize the Customer Journey: Map the end-to-end customer journey from ads or organic content to product trial, identifying key touchpoints and opportunities to improve conversion and engagement.

• Partner with Product Growth: Collaborate with the Product Growth team to optimize the onboarding experience and early-life customer journey, ensuring a seamless and engaging introduction to Aura's products. This includes developing messaging and content to drive initial adoption and feature discovery.

• Create Compelling Marketing Assets: Develop clear and persuasive messages, stories, and marketing assets (including landing pages, digital ads, and product collateral) that showcase Aura's value proposition and resonate with target audiences.

• Collaborate Cross-Functionally: Partner with Product, Design, Marketing, and Communications teams to ensure alignment on messaging, positioning, and go-to-market strategies.

• Conduct Market Research: Conduct ongoing market and competitive research to identify customer needs, market trends, and opportunities for differentiation.

• Analyze and Optimize Performance: Develop and test messaging frameworks, value propositions, and content to improve communication and engagement. Use data to track campaign performance, identify areas for improvement, and optimize marketing efforts.

Minimum qualifications:

• Bachelor’s degree or equivalent practical experience
• 8+ years experience in marketing
• 3-5+ years in product marketing within B2C
• Experience running promotions, pricing, and packaging tests
• Experience in messaging/positioning, branding, market research, A/B testing, cross-functional project management, and multiple marketing channels
• Experience with marketing data analytics, channel optimization, or financial forecasting
• Outstanding written and verbal communication skills, with an ability to translate complex concepts into clear, customer-friendly language

Additional preferred qualifications:

• Experience in SAAS 
• Experience in digital safety, cyber security, digital wellness or AI-based products a plus
• Excellent communication, analytical and quantitative skills
• Possess great passion and empathy for the customer. Demonstrated ability to utilize user research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
• Demonstrated ability to drive measurably successful product launches and campaigns
• Ability to work on multiple projects in a fast-paced dynamic environment, and be flexible to changing business needs

Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more!

Pay range for this position is $120,000 - $140,000 but may vary depending on job-related knowledge, skills, experience and location.

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