Product Marketing Manager (Commerce Media)

Fluent is seeking a Product Marketing Manager who can transform product capabilities into compelling market narratives that fuel revenue growth.

Scale and operationalize Fluent’s product positioning and go-to-market messaging across verticals and business lines. Building on an established core narrative, this role extends and refines positioning to support new vertical expansion, product launches, and evolving market opportunities.

The Product Marketing Manager ensures Fluent’s capabilities are translated into clear, differentiated messaging that strengthens sales enablement and supports revenue growth.

What You'll Do:

Sales Enablement & Funnel Support

• Develop and maintain high-impact enablement materials, including one-pagers, vertical sheets, capability overviews, battlecards, and case study narratives.
• Support product launches with structured messaging, internal briefs, and sales readiness materials.
• Equip Sales with messaging toolkits that align to active campaigns and GTM priorities.
• Act as an intermediary between our GTM team and brand to ensure that materials are always best in class and personalized.
• Customer Storytelling & Proof Strategy
• Own the development and scaling of Fluent’s customer storytelling strategy, translating client outcomes into compelling case studies and proof narratives that support sales and marketing efforts.
• Partner with Sales and Customer Success to identify flagship accounts and secure referenceable client stories that strengthen credibility in priority segments.
• Develop reusable proof frameworks and narrative templates that enable consistent storytelling across campaigns, website, and sales materials.

Vertical & Market Expansion

• Extend Fluent’s core positioning into priority verticals, adapting value propositions to resonate with specific buyer segments.
• Develop vertical-specific messaging frameworks grounded in customer insight, use cases, and competitive context.
• Support go-to-market strategy for new product launches, ensuring clear positioning and commercial readiness.

Product Messaging & Differentiation

• Maintain and evolve core value propositions to reflect product updates and market shifts.
• Clarify competitive differentiation and support competitive intelligence efforts in partnership with Revenue Marketing.
• Ensure messaging consistency across business lines and buyer touchpoints.

Competitive & Market Intelligence

• Lead ongoing competitive research to clarify positioning, identify whitespace opportunities, and strengthen differentiation.
• Translate competitive insights into actionable enablement materials, including battlecards, objection-handling frameworks, and differentiation guides.
• Monitor industry trends across retail, CPG, creator, and performance marketing ecosystems, producing insight-driven content that reinforces Fluent’s market authority.
• Develop industry-facing thought leadership content that reflects emerging trends, category shifts, and client needs — ensuring messaging remains relevant and forward-looking.

Campaign & Narrative Alignment

• Partner with Growth Marketing to ensure campaign messaging aligns with established positioning, vertical priorities, and customer proof points.
• Collaborate on website messaging, email, and paid copy to maintain narrative consistency and commercial clarity across channels.

About Us

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit:https://www.fluentco.com/

Requirements

• 4–8 years in B2B Product Marketing
• Worked cross-functionally with Sales, Growth, Brand, and Product
• Experience in MarTech / AdTech / SaaS
• Proven GTM launch experience
• Strong sales enablement background
• Competitive intelligence experience
• Deep storytelling ability
• Experience supporting revenue growth directly

Benefits

At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered lunch, and our office manager keeps the calendar stocked with activity filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in networking events, and bonding across teams during quarterly outings to baseball games, fancy dinners, and a variety of activities. And we have all the practical benefits, too…

• Competitive compensation
• Ample career and professional growth opportunities
• Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: $85,000 to $105,000 base, + competitive bonus. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.