Flatpay
Product Marketing Manager – Capital
TLDR
Drive adoption and revenue for capital products by improving conversion rates and optimizing sales enablement strategies while analyzing customer funnels and identifying drop-offs.
About the job
We’re looking for a Product Marketing Manager to drive adoption and revenue for our capital products across all markets, based out of our office in Herlev.Capital is already a core part of our business, and your job will be simple (but not easy): Get more merchants to take and use our financing products.
You will not own pricing or product development, instead you will focus on distribution, conversion, and sales execution.
What you'll do
Adaption and revenue- Increase offer acceptance rate
- Drive revenue per merchant
- Improve repeat usage of capital products
- Define who gets offers and when
- Use merchant data to improve timing and conversions
- Identify high-converting segments
- Equip sales teams with:
- clear messaging
- objection handling
- simple ways to explain capital
- Work closely with sales to improve attach rate
- Analyse the full funnel:
- eligibility → offer → acceptance → repeat
- Identify drop-offs and fix them
Who you are
Must-haves:- 2-5 years experience in growth/commercial/product marketing/revenue roles
- Experience in stakeholder management
- Strong understanding of funnels, conversions, and data
- Comfortable working hands-on with metrics and experiments
- Experience in fintech, payments, or lending
- Experience with SMB customers
- Experience with upsell/cross-sell flows
Flatpay simplifies card payments for small and medium-sized businesses in Europe by offering transparent pricing and innovative financial solutions. Targeting a dynamic market, it addresses the needs of merchants looking for straightforward and reliable payment processing.
Product Marketing Manager