Hybrid Working Pattern - 2 days per week in our London Bridge office.
Alto Software Group is a B2B SaaS company which creates software solutions that connect businesses and consumers, powering more than half of all UK housing transactions each year.
We deliver a one-stop shop for estate agents and home builders to drive efficiencies, speed up the transaction while reducing risk, improve end-customer experiences, stay ahead of regulatory changes and unlock new areas for business growth.
While we are not a start-up we have a start-up mindset and want our people to operate with this mindset so that we can achieve our ambitions.
Role Summary
The Marketing Manager, Audience Retention role, will be pivotal in developing and executing strategies to nurture and retain our valuable customer database.
This role is dedicated to reducing churn by delivering meaningful, engaging content and solutions that bolster our customers' loyalty and perception of our brands. Working closely with the product and sales teams, this role aims to ensure that our customer satisfaction metrics, such as Renewal Rate and Net Promoter Score (NPS), remain high.
Key Responsibilities
- Design and implement targeted nurture and retention campaigns to actively engage our estate agent database.
- Collaborate with product and sales teams to identify customer pain points and develop content strategies that offer practical solutions and insights.
- Monitor and analyse campaign performance, using data to drive decisions and improve future engagement strategies.
- Ensure that all retention efforts align with our brand voice and contribute positively to customer perception and loyalty.
- Manage communication channels effectively to maintain a consistent and engaging dialogue with our audience.
- Stay ahead of industry trends and competitor activities to adapt strategies that keep our brand top-of-mind and minimise churn.
Essential Skills
- Proven experience managing customer retention and engagement campaigns, preferably in a B2B software or property market context.
- Strong analytical skills to evaluate campaign effectiveness and adapt strategies accordingly.
- Excellent collaboration and communication skills, with the ability to work closely with cross-functional teams to align on customer engagement strategies.
- Creative problem-solving abilities to address customer challenges and improve retention.
- Deep understanding of customer journey mapping and experience in creating targeted content that addresses various stages of the customer lifecycle.
Preferred Qualifications
- Experience in the property industry or B2B software market is highly beneficial.
- Proficiency in CRM and marketing automation tools to execute and monitor campaigns.
- Background in data analysis and reporting tools to measure campaign success and inform future strategies.
Benefits
- Everyday Flex - greater flexibility over where and when you work
- 25 days annual leave + extra days for years of service
- Day off for volunteering & Digital detox day
- Festive Closure - Business closed for a period between Christmas and New Year
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support
- Group Income Protection and private medical insurance
- Gym on-site in London
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary
- Talent referral bonus up to £5K
