AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.

The Product Marketing Manager will drive content strategy, campaign messaging, competitive intelligence, and sales enablement initiatives that accelerate pipeline growth and customer expansion.

This role sits at the intersection of Product, Sales, Customer Success, and Marketing, ensuring our messaging is clear, differentiated, and consistently executed across all channels. You will turn product capabilities into compelling stories that resonate with industrial manufacturing audiences and drive measurable impact.

What You’ll Do

Campaigns & Product Launches

Support software product launches with positioning, enablement materials, and customer-facing assets
Collaborate with Senior PMM and Demand Generation to support integrated product campaigns
Develop messaging briefs and thematic pillars for multi-channel campaigns

Sales & Customer Enablement

Equip Sales and CSM teams with messaging tools, battlecards, pitch materials, and training
Build and maintain a structured, accessible content library for revenue teams
Identify enablement gaps and continuously improve materials
Support lifecycle messaging from acquisition through expansion

Competitive Intelligence

Own ongoing monitoring of the competitive landscape, including messaging, positioning, and market shifts
Develop internal competitive briefs and battlecards to strengthen differentiation
Partner with Sales to ensure frontline teams are confident in competitive conversations

Content & Messaging Strategy

Develop and own the overarching content strategy aligned to company priorities and go-to-market initiatives
Create campaign messaging frameworks that clearly articulate differentiated value
Translate technical product capabilities into compelling, customer-centric messaging
Ensure consistent messaging across website, campaigns, sales materials, and customer communications
Partner with the Director of Product Marketing on persona definitions and communication

Product Awards & Market Recognition

Identify relevant industry awards and recognitions
Partner with cross-functional teams to draft award submissions

Who You Are

4–7 years of experience in product marketing, content strategy, or related B2B marketing role
Experience in industrial manufacturing, SaaS, IoT, or predictive maintenance strongly preferred
Proven ability to translate technical concepts into compelling messaging
Experience supporting sales enablement in a B2B or enterprise sales environment
Strong cross-functional collaborator who can align stakeholders
Excellent writing and storytelling skills across formats (web, decks, briefs, campaigns)
Highly organized with the ability to manage multiple initiatives simultaneously
Self-starter who thrives in a fast-paced, high-growth environment

#LI-REMOTE

What We Offer:

AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.

Competitive compensation package including stock options
Flexible work schedule
Comprehensive benefits including retirement plan match
Opportunity to make a real impact every day
Work with a dynamic and growing team
Unlimited PTO

We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.

Product Marketing Manager

AI overview

Perks & Benefits Extracted with AI