Lead the go-to-market strategy for product launches at a rapidly expanding fintech company, driving product adoption and creating impactful marketing materials.
About 9fin
9fin is the AI platform powering global debt markets — the world’s largest asset class at over $145 trillion.
Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets.
Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption.
We’re at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide.
The Product Marketing Manager will be responsible for leading the go-to-market (GTM) strategy and execution for product launches, creating impactful sales enablement materials, conducting market research, and collaborating cross-functionally to ensure the success of 9fin’s products. This role is ideal for someone with a strong background in B2B SaaS marketing who is passionate about driving product adoption and shaping the messaging and positioning for cutting-edge fintech solutions.
Every day is different, but here’s an example of the kind of things you’ll work on:
Develop and execute GTM strategies for new product launches, ensuring alignment with business goals and fostering collaboration between product, sales, and marketing teams.
Create sales enablement materials (presentations, case studies, battle cards, one-pagers) to support the sales team in effectively promoting the product.
Conduct market segmentation analysis to define target customer groups, tailoring messaging and marketing strategies to address their specific needs and challenges.
Define and communicate compelling product positioning that differentiates 9fin in the market and resonates with target audiences.
Stay informed on industry trends and competitor activities, providing insights that inform product and marketing strategies.
Collaborate with customer success teams to drive engagement, retention, and adoption through targeted campaigns and educational content.
Identify opportunities to boost product adoption and usage, working closely with sales, customer success, and product teams.
Track and analyze the performance of product marketing initiatives, using data and feedback to refine strategies and improve results.
Ensure alignment across product management, sales, customer success, and marketing teams on messaging, positioning, and execution of go-to-market activities.
This role will be a great fit if you:
5+ years of experience in product marketing, preferably in B2B SaaS or fintech industries.
Strong understanding of GTM strategies and product launch processes.
Proven experience in creating effective sales enablement materials and supporting sales teams.
Expertise in market segmentation, competitive analysis, and product positioning.
Excellent technical communication skills, with the ability to translate complex product features into clear, compelling messaging for various audiences.
Analytical mindset, with the ability to use data and performance metrics to drive decision-making and optimize marketing efforts.
Ability to collaborate effectively with cross-functional teams, including product, sales, customer success, and marketing.
Experience with performance tracking tools and product marketing metrics.
A proactive, self-starter attitude with a passion for fintech and innovation.
We’re a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.
Financial & Insurance
Competitive Salary: $140,000 - $170,000 (our salary bands are benchmarked at 75-90th percentile of market)
401(k) (9fin pay 3%, employee contributions are uncapped)
Private Health Insurance, with Dental and Vision
Paid sick leave
Disability Insurance (New York)
Commuter Benefit
Time off
25 vacation days per year
Local public holiday
Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work
Work abroad for up to 3 months a year
1 month paid sabbatical after 5 years of service
Enhanced parental leave & flexible working arrangements available
Training & Culture
Professional learning and development budget
AI experimentation budget of $1,000 per employee to trial AI tools
Bi-annual team socials
Summer and Winter company social events
“At 9fin, we’re on a mission to revolutionize debt capital markets with technology that brings them into the modern age. As we grow, we’re looking for a Product Marketing Manager who’s passionate about fintech and driving the adoption of cutting-edge products. This role is all about crafting compelling messages, launching new products, and working closely with teams to ensure our solutions are positioned to succeed in the market. If you’re someone with a strong background in B2B SaaS, love creating impactful marketing strategies, and enjoy the fast pace of a growing company, I’d love to have you on our team. Join us as we reshape the future of debt markets!"
-Madeline Thomas, Marketing Director, 9fin
9fin is an equal opportunities employer
At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another.
Learning Budget
Professional learning and development budget
AI experimentation budget
AI experimentation budget of $1,000 per employee to trial AI tools
Paid Parental Leave
Enhanced parental leave & flexible working arrangements available
Paid Time Off
25 vacation days per year
Remote-Friendly
Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work
9fin provides an AI-driven platform designed specifically for the global debt markets, which represent over $145 trillion in assets. By centralizing fragmented data and streamlining credit analysis, we empower investment banks and asset managers to make faster, more informed decisions.
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Product Marketing Manager Q&A's