Product Marketing Manager

Overview 

Rare opportunity to help implement the next generation marketing strategy for 1-800 Contacts. In this role you will partner with many teams across the organization to execute the marketing plan to drive awareness, interest, and sales of 1-800 Contacts’ products including industry changing online vision exams. 

You will use a wealth of data to identify unique segments and develop campaigns and targeting strategies to reach those audiences with compelling offers. You will work with customers and creative teams to identify the most effective ways to message and present our products. 

You will partner with Product Management, Advertising, Customer Marketing, and Design teams to deliver against the strategy. 

Responsibilities: 

• Develop and lead the testing of targeted messaging and promotional strategies to increase adoption of complimentary products and services like our category leading online prescription renewal service, ExpressExam.  
• Partner with CRM and Product Management teams to deliver targeted campaigns to existing customers.  
• Collaborate with advertising teams to create targeted campaigns through paid search, social media, SEO, and other channels that efficiently grow adoption of our complimentary services and products among current customers and new customers. 
• Lead the tracking and reporting of key performance metrics throughout the conversion funnel in partnership with analysts.   
• Understand and use market research to inform our segmentation, positioning, and messaging. 

Experience Required: 

• Marketing and selling a service or technology online 
• Prioritizing and project management in a cross functional environment 
• Creating customer segments and targeting campaigns 
• Storytelling in a way that creates clarity and drives action 
• Analyzing data and developing data driven strategies 
• Bachelor's Degree, preferably in Marketing 
• 2+ years of experience in Product Marketing 
• Expertise and in-depth knowledge of digital marketing 

Who you are: 

• Humble, hungry, and smart 
• Technical aptitude 
• Resourceful 
• Self-motivated 
• Collaborative 

Perks

• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing healthcare coverage
• 401(k) match
• Flexible PTO
• Tuition reimbursement program
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym

#LI-Hybrid