Product Marketing Lead - Spend Management

We are seeking a strong storyteller to join our team as Product Marketing Lead for Motive’s Spend Management products. The ideal candidate is a strategic thinker capable of driving GTM plans, competitive positioning, and customer acquisition and growth strategies in a fast-moving environment.  You will have strong attention to detail, execute efficiently, and be fluent in using data to drive decision-making. You’ll also be an excellent communicator able to build strong relationships across teams as this role requires you to work cross-functionally with product management, demand generation, communications, enablement and other teams to drive awareness, adoption, and revenue growth.

What You'll Do:

• Develop and execute go-to-market (GTM) plans for Motive Card and future Spend Management solutions, ensuring alignment with company objectives and revenue targets. 
• Quarterback product launches by leading cross-functional teams.
• Define positioning, messaging, and value propositions that resonate with key audiences, differentiating Motive in a competitive landscape. 
• Determine the right target audiences and the most effective ways to reach them to accelerate new logo and expansion sales motions.
• Build a deep understanding of industry trends, pain points, and buyer personas. 
• Leverage data and customer insights to refine messaging, product, partnership, and promotional strategies.
• Develop thought leadership that makes Motive a perceived leader in the payments space and use this to generate content, sales collateral, presentations, and training materials to enable the sales team to effectively position and sell Motive Card. 
• Monitor the market for key trends and work with the industry experts to ensure effective ongoing relevance in the market.
• Act as the voice of the customer within the organization, ensuring that product development aligns with market needs. 
• Drive improvements to ensure we are continually evolving GTM processes to optimal.

What We're Looking For:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 7+ years of experience in product marketing or marketing.
• Previous experience in Fintech or Payments product marketing.
• Passion for customer centric-thinking and strong ability to translate complex technical features into clear, compelling customer benefits. 
• Proven track record in driving GTM strategies, messaging, and sales enablement for enterprise or mid-market products. 
• Excellent communication, storytelling, and presentation skills, capable of conveying complex information in a clear and persuasive manner.
• Experience working with executive leadership and cross-functional teams. 
• Ability to manage multiple projects and priorities while maintaining a strategic perspective. 
• Thrives in a fast-paced, ambiguous environment.
• Agile and able to adapt quickly to shifting market dynamics and organizational priorities.