Product Marketing Lead, Nonprofits

Want to help us help others? We’re hiring! 

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join Us! The GoFundMe Pro team is looking for a customer-obsessed, insights-driven, savvy Lead Product Marketing Manager (PMM) to shape the product experience, drive go-to-market strategy, and influence roadmap development across our nonprofit platform.

As the engine behind the majority of activity on our platform and one of our most powerful growth levers—this role is all about taking Direct Giving to the next level. You’ll own the go-to-market vision and drive adoption, shaping how we bring new capabilities to life for our customers.

Partnering across teams, you’ll lead end-to-end GTM strategy and execution, crafting standout positioning, sharpening our competitive edge, and launching with impact. Your work will directly fuel customer success, platform growth, and revenue, making this a high-visibility role with real influence on GoFundMe’s future.

You’ll be a strategic thought partner to Product, Design, Sales, and Customer Success—bringing the voice of the customer, sharp market insights, and performance data to shape what we build and how we win.

You’ll define how we show up in a competitive nonprofit tech landscape, crafting positioning that cuts through—and equipping our teams with what they need to drive adoption, expansion, and lasting customer impact.

Candidates considered for this role will be located in the San Francisco, Bay Area. There will be an in-office requirement of 2-3x a week.

The Job

Go-to-Market Strategy & Execution

• Lead end-to-end go-to-market strategy and execution for key product areas, with a primary focus on Direct Giving
• Drive cross-functional alignment across Product, Growth, Sales, and Customer Success on priorities, launch plans, and success metrics
• Lead tiered GTM strategies from early ideation through launch and post-launch analysis
• Partner with Product to influence roadmap prioritization using qualitative and quantitative insights
• Collaborate with Growth, Demand Gen, Sales, and Customer Success to execute integrated campaigns across both product-led and sales-led motions
• Own internal and external product communications and enablement, including development of launch briefs, sales talk tracks, FAQs, newsletters, and other core GTM assets.

Positioning, Messaging & Competitive Strategy

• Own positioning and messaging across the GoFundMe Pro platform, ensuring strong differentiation in a competitive landscape
• Define and evolve Direct Giving narratives to drive awareness, adoption, and revenue growth
• Tailor messaging to nonprofit personas (executive directors, development leaders, finance, and operations teams)
• Ensure consistency across product surfaces, marketing campaigns, sales enablement materials, and customer communications
• Develop and operationalize competitive insights and enablement

Experimentation & Early Access Programs

• Own early access programs to support product validation and GTM readiness:
• Drive structured feedback loops
• Test positioning, messaging, and rollout strategy
• Partner with CX, Sales, and customer-facing teams to recruit target participants
• Standardize communications and improve rollout consistency and internal expectations
• Evolve and optimize the research hub and expand its GTM impact over time

Cross-Functional Alignment

• Serve as the glue across Product, Sales, Customer Success, Growth, and Marketing 
• Drive alignment on PMM priorities, key launches, performance against goals, competitive insights, and roadmap implications–ensuring shared clarity on what we’re building, why it matters, and how success is defined and measured
• Create executive-ready narratives and materials to drive clarity and decision-making at the leadership level

PMM Impact & Growth Insights

• Identify gaps in activation, retention, expansion, and product adoption
• Translate insights into clear, actionable GTM and product recommendations
• Measure launch and GTM effectiveness, continuously iterating to improve performance
• Drive clarity on performance, opportunities, and where to invest next

You

• 6–10 years of B2B Product Marketing experience, ideally in SaaS or hybrid PLG + sales-led environments.
• Experience marketing to nonprofit, mission-driven, or vertical SaaS audiences is a strong plus.
• Proven success leading cross-functional go-to-market initiatives for complex product launches.
• Strong positioning and writing skills. You translate complexity into clarity and resonance.
• Analytical and data-driven, with experience defining success metrics and measuring impact.
• Comfortable navigating ambiguity in a fast-paced, evolving environment.
• Experienced in executive-level communication and presentation
• Familiarity with tools like ClickUp, Figma, Salesforce, Amplitude, and competitive intelligence platforms (Crayon/Klue) is a plus.

Why you’ll love it here

Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.

Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere

Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.

Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.

Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.

Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.

Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.

Community Engagement: Make a difference through our volunteering and Gives Back programs.

We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences.  We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is  $155,500 - $233,500 + equity + benefits.  Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific total compensation package based on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at [email protected]. 

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. 

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘25 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

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