Product Marketing Lead

At Doist, our mission is to empower people with simple yet powerful tools.

We're a multidisciplinary, fully-remote, team that’s passionate about creating products, like Todoist and Twist, that improve people’s lives. We thrive on innovating new solutions to old productivity challenges and we seek to rethink how productivity tools are made.

Our Core Values

They are few, but they are mighty. From creating processes to decision-making and recruiting, we build our four core values into nearly every single thing we do.

• Ambition. You aspire to put a dent in the universe. You set high standards for yourself and those around you. You solve issues that have a high impact on our customers and our company.
• Mastery. You care deeply about the quality of your work. You’re continuously learning and pushing yourself to the limits of your ability. As a champion of your craft, you are also a champion of your well-being – you work intensely, then disconnect completely.
• Independence. Others can trust that you’ll deliver on time. You keep your word and trust your teammates to do the same. You are proactive, take ownership, and remain accountable with little or no direction.
• Communication. Your communication is clear, concise, and engaging. You keep others in the loop and never go radio silent. You speak respectfully and foster warm relationships through your interactions. You’re culturally and socially aware and can appropriately navigate social situations.

We invite you to visit our blog to learn more about us, our values, and how we work.

Your Team & Role

As Product Marketing Lead, you’ll play a pivotal role in shaping how Doist brings its product strategy to life in the market. 

This is both a strategic and hands-on leadership role: You’ll lead through deep expertise, solving our hardest product marketing challenges while elevating the work of those around you. You’ll directly manage a small team, elevating Product Marketing from a primarily reactive function into a proactive, highly leveraged, and trusted partner to Product, Growth, Content, Brand, and Leadership. 

At the same time, you’ll personally lead some of Doist’s most important product launches and campaigns, especially those tied to our evolving B2B/SMB strategy and ambitious roadmap. And you’ll have helped define the messaging behind them, ensuring individual initiatives ladder up to a coherent narrative that supports Doist’s long-term vision.

As the connective tissue between Product and Marketing, you’ll align with Product leadership and PMs to clarify positioning, define compelling narratives, and ensure launches are planned and executed with precision. Operationally, you’ll bring rigor to planning and execution: running launches like a tight ship, setting clear expectations and ownership, creating reusable frameworks. 

You’ll raise the bar for Product Marketing not just at Doist, but the field at large, inspiring other companies to point to us and say, “That’s how product marketing should be done.”

This role is critical to help Doist scale its product storytelling, improve cross-functional alignment, and deliver world-class product marketing as the company enters its next phase of growth.

Requirements

We’re looking for an experienced Product Marketing leader who combines strategic depth with exceptional execution. You’re someone who has built (or rebuilt) PMM functions before, understands what excellence looks like, and knows how to bring others along with you.

Must-haves

• 7+ years of experience in Product Marketing at a SaaS or product-led company, with clear ownership over launches, positioning, and go-to-market strategy
• 2+ years of people leadership or PMM leadership experience, including coaching, mentoring, or managing other marketers
• Proven experience leading complex product launches with multiple stakeholders, dependencies, and deliverables, without things falling through the cracks
• Strong instinct for positioning and narrative development, and the ability to translate product strategy into clear, compelling market stories
• Comfort acting as a thought partner to Product: asking hard questions, shaping direction, and pushing for clarity when things are fuzzy
• Excellent project management and organizational skills; you naturally create structure, timelines, and shared understanding
• Comfort using AI and automation to improve research, planning, messaging, or execution workflows
• Exceptional written and verbal communication skills; you can align leadership, PMs, designers, and marketers around a shared plan
• Experience partnering closely with Brand or Creative teams on integrated campaigns
• Prior experience building or refining PMM processes and templates (launch plans, messaging frameworks, positioning docs, etc.)

Nice-to-haves

• Familiarity with Todoist (bonus points if you’ve been using and loving it for a while!)
• Experience helping an organization shift positioning (e.g., from individual → team, B2C → B2B/SMB, or feature-led → narrative-led)
• Familiarity with PLG motions and the dynamics between acquisition, activation, adoption, and expansion
• Experience working remotely and asynchronously, setting direction in ambiguity, and owning outcomes end-to-end

Apply soonest, as these roles don’t come along often and we move fast.

Our Process

1. Submit your complete application by January 9, 14:00 UTC. Attach a resume (or manually entered experience) and thoughtful responses to all the application questions. No cover letter needed!
2. Application screening. We read every application to understand your motivation, skills, and experience. Once your application has been reviewed, you'll receive a response regarding the status of your application.
3. Salary transparency & Value-alignment interview with shortlisted candidates. If you’re shortlisted, we’ll calculate and share the salary range of your location up front. Then you’ll schedule a call to meet with Emily, our Head of Marketing.
4. Role-alignment panel interview with Jon and Denise, our amazing product marketers.
5. Paid Task Assignment. This will be your opportunity to showcase your role-specific skills, how you think and work.
6. Culture-contribution interview with Dominique, Head of Product.
7. Reference & Background checks.
8. Offer to the successful hire.

Benefits

Our perks and benefits are designed to provide the freedom and support you need to grow personally and professionally. Here’s what that looks like:

The basics

• We work remotely and mostly async from anywhere. If you see a specific location being advertised, feel free to apply any way, this is usually due to restrictions on a few job boards.
• Design your own schedule. Work during the time of day that’s best for you. Doisters are encouraged to work 8-hour days and no more than 40 hours/week.
• Competitive pay. Our formula-based salaries are calculated based on industry-benchmarked skills and geographical location – no stressful negotiation required.

Expand your professional skills

• Continue your education. You’ll have a recurring budget to spend on attending conferences, taking courses, and purchasing books.
• Collaborate in person at retreats. Our team- and company-wide retreats are unforgettable. The connections that we make in person inspire us throughout the year.

Craft your ideal work environment

• Cozy up at a coworking space. Find a coworking space that’s right for you and Doist will provide a monthly stipend towards this cost.
• Subscribe to apps and services. You’ll have a monthly budget to spend on services that help you do your job: home internet, work apps, music subscription, etc.
• Purchase the hardware you need. Every Doister has access to a recurring budget to spend on work-related equipment.

Focus on your well-being

• Recharge with generous time off. Doisters get 8 weeks (40 days) of vacation per year to use as they wish on vacations and national holidays.
• Spend time with your new baby. New parents receive 5 weeks of paid parental leave in addition to 13 weeks of paid pregnancy-related medical leave.
• Invest in your health and wellness. Take care of yourself with a monthly budget for things like a gym membership, healthy snacks, massages, health insurance, etc.

We occasionally receive reports about hiring scams related to our roles. Please be aware that our team only communicates from emails with an "@doist.com" domain and that we will not ask you to apply in any way other than via our application at doist.com/careers. If you are in doubt, please reach out at [email protected] to confirm.

All information collected through this application is stored in Workable, Doist’s Applicant Tracking System, where it will be used for recruitment purposes only. For more information on how we handle candidate data at Doist, we invite you to review our recruitment privacy notice. For questions, please contact us at [email protected].