Builder.io is seeking a Product Marketing Lead to define and scale how Builder is positioned, differentiated, and adopted in the market.
Builder is creating a new category at the intersection of AI, frontend engineering, and team productivity. AI product development is not just a feature set, it is a workflow transformation. This role is responsible for ensuring that transformation is clearly understood by enterprise buyers, industry analysts, and the broader market.
As Product Marketing Lead, you will own Builder’s market narrative, product positioning, competitive strategy, and analyst engagement across Fusion and Publish — ensuring our product evolution translates into sustained market advantage. You will work at the intersection of Product, Sales, Demand Generation, DevRel, and Leadership to turn product velocity into durable market authority.
This is not a feature marketing role. It is a strategic role focused on defining category language, shaping industry perception, enabling revenue teams, and ensuring Builder wins in competitive environments.
The items above are a starting point for a conversation, not a hard list of requirements. If this role excites you, we hope you will apply.
Why Join Builder.io?
As a Product Marketing Lead at Builder.io, you will play a foundational role in shaping how a new category is defined and understood. Your work will directly influence executive conversations, enterprise adoption, and go-to-market success.
You will experience:
This role offers a unique opportunity to make a lasting impact while working in one of the fastest-moving areas of software today.
The estimated base salary for the Product Marketing Lead role is $200,000 - $245,000 USD, which includes base salary and a variable annual bonus. In addition to salary, total compensation will include meaningful company equity. Ranges may vary for candidates residing outside of the US, and will be discussed with the hiring manager early in the interview process. Final offer amounts are determined by multiple factors discovered during the interview process, including experience, knowledge, skills, and abilities.
What Builder.io offers you:
About Builder.io:
Builder.io is pioneering the space between design and development, creating a new category of Visual Development Platform that transforms how teams build digital products.
Our Visual Copilot technology bridges the gap between Figma designs and production code, enabling teams to build interactive features using natural language while working with their actual code, data, and APIs. Alongside our code generation capabilities, our CMS empowers organizations to skip code generation altogether and publish updates to any live site or app in a couple clicks.
Trusted by leading mid-market to enterprise-level companies like JCrew, Vimeo, and Anheuser Busch, we're focused on eliminating the traditional bottlenecks between design, development, and content management.
Builder.io is committed to growing an inclusive and diverse team. We are an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.
Builder.io creates a Visual Development Platform that bridges the gap between design and development, enabling teams to build digital products more efficiently and effectively. Our platform empowers users to visually create and manage their web content without the need for extensive coding knowledge, making it accessible for both technical and non-technical teams.
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