HG Insights is a leader in technology intelligence, providing data-driven insights that help businesses make strategic decisions about technology investments and market opportunities. We transform raw data into actionable intelligence that drives revenue growth and competitive advantage for our customers.
About the Role
We're looking for a Product Marketing Engineer to join our Product Marketing team. Someone who's as comfortable building product flows and demos as they are creating content that makes technical concepts click for marketers, sellers, and RevOps professionals.
This isn't a traditional marketing or technical role. It's the rare hybrid where you'll spend your mornings hands-on in our product building demos and implementation examples, and your afternoons turning that technical knowledge into snackable content that our market actually wants to consume.
What You'll Do
-
Create technical content that doesn't feel like marketing: Build video demos, implementation guides, flow examples, and technical walkthroughs that speak the language of GTM professionals
-
Be hands-on with the product: Build actual implementations, test use cases, create proof-of-concept flows - you need to genuinely understand how it works to explain it well
-
Demo like a pro: Record polished product demos quickly and effectively, showing real use cases that resonate with our buyers
-
Sense-check everything: Review and validate technical content (especially AI-generated content) to ensure it's accurate and speaks the right language to our market
-
Stay close to competitors: Understand how our product compares to alternatives in the market and be able to articulate differences clearly
-
Work fast: Create multiple pieces of content per week - we value volume and velocity alongside quality
What We're Looking For
Must-haves:
-
Technical fluency: You've implemented marketing/sales/RevOps tools before. You understand data flows, integrations, APIs, and how GTM tech stacks work together
-
Market understanding: You know the personas we sell to - demand gen marketers, SDRs, sales ops, RevOps - and you understand their use cases and pain points
-
Comfortable on camera: Can record clear, engaging demos and walkthroughs without needing multiple takes
-
Self-sufficient: Can figure out how to build something in a product without extensive hand-holding
-
Fast learner: Can get up to speed on new products and use cases quickly
Big pluses:
- Experience with MarTech, sales tech, or GTM data platforms e.g. Clay, ZoomInfo, 6sense, Apollo, etc.)
- Background as a solutions engineer, implementation engineer, or customer success engineer
- Experience creating technical content, documentation, or enablement materials
- Agency background with exposure to multiple platforms and vendors
- Understanding of data/analytics tools and how technical buyers evaluate products
What We're NOT Looking For
- Deep marketing experience (we can teach you the marketing stuff)
- Pure sales engineers who want to stay in pre-sales
- Writers who aren't comfortable getting technical
- Technical folks who aren't comfortable creating customer-facing content
Why This Role Matters
Our prospects and customers need practical, technical content they can actually use, not just polished corporate marketing materials. You'll be the person who makes sure everything we create is technically accurate, practically useful, and speaks the language our buyers actually use. When a seller needs to show a customer how something works, they'll reach for your content first.
Reporting
This role reports to the VP of Product Marketing and works closely with our Sales, CS, and broader marketing teams
