Product Marketing Director (DAM)

Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. Our powerful tools fuel websites to be faster, richer in user engagement, and breakthrough creativity. With a growing suite of products that support everything from developer efficiency to brand storytelling, Cloudinary is becoming the visual layer of the web. Cloudinary has a globally distributed team across North America, EMEA, and Asia-Pacific, united by a shared commitment to building smart, scalable technology and a culture rooted in humility, curiosity, and collaboration. At Cloudinary, we celebrate Life & Work. We believe in healthy growth, working with purpose, and creating meaningful value. If you’re looking for a place where your voice matters and your work truly makes an impact, this may be the opportunity for you. Cloudinary is looking for a Digital Asset Management Product Marketing Director to join our team. This individual will lead our AI- and API-first DAM Product Marketing efforts and is expected to bring innovative ideas and creative strategies to accelerate Cloudinary’s growth in the industry. You, as the expert, will collaborate with cross functional teams to drive our products and company to the next level. Come join us here at Cloudinary. Responsibilities:

Lead product marketing for Cloudinary’s Digital Asset Management product line, including its Workflow Automation product, MediaFlows

Position Cloudinary as a clearly differentiated DAM vendor to customers, prospects, analysts

Bring deep industry insights and subject expertise in the DAM space to the product and marketing teams

Drive positioning strategy based on differentiated value and right to win

Craft compelling positioning-first messaging and stories for key use cases, industries, personas and market segments

Work with the corporate marketing, demand gen, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for DAM with prospects and current customers

Create value-based content and sales enablement in the form of presentations, web content, blogs, videos, and training materials

Launch new innovations to market

Advise product roadmap in close partnership with product management and product strategy teams

Represent Cloudinary at thought leadership, demand generation and company events as a DAM SME

Analyze the market and key competitors to articulate differentiators

Work with the PR and AR teams to brief media and analysts

Drive win/loss program for DAM to understand why we win or lose

About you:

EAST COAST ONLY

12+ years of product marketing experience (can include product management experience)

5+ years experience in the DAM or AI space preferred (or related)

Must have experience with SaaS

Experience with multiple business buyer personas, including technical buyers

A great presenter and speaker internally and at external events

Proven creativity and messaging skills

Highly analytical, data driven approach

Comfortable with both high-level strategy and hands-on work