Product Marketing Copywriter - Fixed term contract/maternity cover

We are a rapidly growing pan-European digital wealth manager, serving over 167,000 active investors with more than £5.5 billion invested on our platform. We began in Milan in 2011 with the purpose to help more people improve their financial well-being by making personal investing simple and accessible through technology. Fast forward to today, and we are recognised as one of the most innovative fintechs, headquartered in the heart of London.

With a team of 220+ people across 4 offices in Italy and the UK, we are proudly backed and funded by major partners including Poste Italiane, Cabot Square Capital, United Ventures, and Allianz.

Our vision

Our vision is to combine passion, expertise, and technology to provide best-in-class investment solutions and advice that protects and grows client wealth over time.

Our Core Values:

We’ve built our business on three Principles:

• Relationships are our first asset: We’re one team, built on trust, honesty, and transparency. We value our relationships above all else.
• Trust drives success: We give each other the space to grow. We empower our employees to succeed, so they can make a real impact.
• Our customers dream big, just like us: We see the bigger picture and we make sure our customers see it, too. We’re always focused on the best outcomes for our clients and for each other, no matter what the goal, or how big the dream

What this means in practice:

At Moneyfarm, our success comes from the impact each of us makes. We move with purpose, urgency, and ambition, focused on delivering outcomes that matter for our clients and our business. Everyone is empowered to take ownership, challenge the status quo, and turn bold ideas into results. As we evolve, we embrace AI as a catalyst for sharper thinking, smarter decisions, and even greater impact.

Our diversity makes this possible. Different perspectives, backgrounds, and experiences fuel our creativity and drive better decisions — it’s our competitive edge. We value people for who they are and their unique strengths: that's why we offer flexible ways of working to support them in doing their best work.

Who we're looking for: 

The Product Marketing Copywriter is part of the Content team within the broader Marketing function. This role is key to developing the overall brand and provides support across Moneyfarm's three strategic areas: Wealth, Trading, and Pension.

This position is responsible for producing high-quality written materials across a wide range of formats to bring our product and marketing strategies to life. The copywriter plays a key role in shaping how we explain our products, articulate our value, and communicate with clients across Italy and the UK.

The ideal candidate combines excellent writing skills with good product understanding, fluency in Italian and English, and experience in financial services. A natural collaborator, they move comfortably between strategy and execution, work efficiently under pressure, and use GenAI tools intelligently to accelerate output without compromising quality.

The contract will be 6 months fixed term/maternity cover.

Responsibilities 

• Content creation
• Produce clear, engaging and accurate copy across formats, including web pages, landing pages, lifecycle assets, emails, product explainers, brochures, press materials, scripts, and thought leadership.
• Write original product-specific content for the Italian and UK markets, adapting messages to local regulatory and cultural contexts while staying within Moneyfarm’s tone of voice.
• Edit, refine and elevate existing content to ensure coherence, simplicity and strategic alignment across all touchpoints.
• Collaboration and workflow
• Work closely with Product Marketing, Content, CRM, Brand, and Acquisition teams to support product positioning and go-to-market initiatives.
• Participate in creative development from early concepting through to delivery, contributing ideas that strengthen clarity and impact.
• Partner with content editors and designers to maintain consistency and clarity across assets.
• Support cross-functional stakeholders with specialised copywriting needs, ensuring messages remain accurate, compliant and on brand.
• Strategy and audience engagement
• Translate complex financial concepts into accessible narratives tailored to Moneyfarm’s customer segments across Wealth, Trading and Pension.
• Develop and refine messaging frameworks that align with product strategy and business objectives.
• Craft copy that resonates with specific personas and markets, using insights from research, data and product teams.
• Stay aligned with brand guidelines and uphold Moneyfarm’s core principles of simplicity, transparency and trust.
• Quality, accuracy and consistency
• Ensure all written materials meet high standards of clarity, accuracy and completeness.
• Proofread and quality-check content with attention to detail and regulatory implications.
• Manage multiple projects simultaneously, ensuring deadlines are met without compromising quality.
• Trend monitoring and adaptation
• Stay up to date with financial services trends, competitor messaging and evolving customer needs.
• Integrate GenAI tools into daily workflows to improve efficiency, ideation and versioning while maintaining editorial quality and human oversight.
• Understand the creative intent behind briefs and execute copy solutions that support both user needs and business goals.

Requirements

• Professional experience in financial services is a must-have, ideally in a content, product marketing or editorial role.
• Native-level Italian and fluent English, with the ability to write and edit in both languages.
• Demonstrated ability to simplify complex financial topics and craft clear, credible, customer-led copy.
• Strong understanding of digital products and multi-market communication.
• Experience working within structured brand and tone-of-voice guidelines.
• Confident using GenAI tools to accelerate content creation while maintaining editorial standards.
• Excellent attention to detail, organisational skills and the ability to work independently in a fast-paced environment.
• Strong stakeholder management and collaborative approach.
  

Benefits

• Health Insurance, Wellness plan
• Fee free investments on Moneyfarm platform
• Incentive scheme
• Career development opportunities
• Training opportunities
• Regular office social events
• Happy and friendly culture!