Product Marketing & Content Manager

Who We Are   Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s platform is purpose-built for modern physical product teams and trusted by leading brands, top retailers, and emerging innovators alike. The Highlight platform delivers high-impact insights with unmatched quality across every stage of the product innovation lifecycle—from early ideas and prototypes to in-market renovation—empowering teams to act quickly and bring winning products to market with confidence.   As we continue evolving into a software-first platform, we’re investing in how we tell our story, bring our product to market, and build a category-defining brand.   The Role   We’re looking for a highly creative and execution-oriented Product Marketing & Content Manager to help shape how Highlight shows up in the market.   This role sits at the intersection of content, product storytelling, and go-to-market execution. You’ll be responsible for translating our product, customer insights, and market perspective into clear, compelling narratives and bringing those narratives to life through high-impact content.   You’ll partner closely with Product, Sales, and Marketing to ensure our messaging is consistent, differentiated, and driving real business outcomes.    This is an ideal role for someone who enjoys both thinking strategically about messaging and rolling up their sleeves to create and execute.   What You’ll Own    Product Storytelling & Messaging Help define and evolve Highlight’s product positioning and market narrative Translate complex product capabilities into clear, customer-facing value Develop messaging frameworks for key audiences and use cases Ensure consistency of messaging across all channels and touchpoints Content Strategy & Execution Own creation of high-quality content across formats (blog, LinkedIn, case studies, decks, webinars, etc.) Turn product insights, customer outcomes, and research into compelling stories Build and maintain an editorial calendar aligned to GTM priorities Experiment with new content formats and channels to drive engagement and pipeline Continuously optimize content performance based on data and insights Go-to-Market & Launch Support Support go-to-market efforts for product launches and feature releases Partner with Product and Demand Gen to bring new capabilities to market Help ensure campaigns and outbound efforts reflect clear, differentiated messaging Sales Enablement Develop and maintain core sales materials (pitch decks, one-pagers, case studies) Translate product and market insights into usable sales narratives Partner with Sales to refine messaging based on real customer conversations Customer & Market Insight Leverage customer feedback, research, and market trends to inform messaging Build customer stories and proof points that highlight real outcomes Stay close to industry trends and evolving customer needs   What Success Looks Like   In the first 90 days: Clear, consistent messaging is reflected across content and sales materials Sales team is enabled with stronger, more cohesive narratives Content output increases in both quality and consistency Over time: Content contributes meaningfully to pipeline and brand awareness Highlight’s positioning becomes clearer and more differentiated in the market Sales cycles are supported by stronger storytelling and proof     About You   4–7 years of experience in content marketing, product marketing, or a hybrid role Exceptional writing and storytelling skills, you can make complex ideas simple and compelling Experience creating content that drives engagement and business impact Strong ability to translate product features into customer value Comfortable working cross-functionally with Product, Sales, and Marketing Highly organized and able to manage multiple projects simultaneously Bias toward execution, you don’t just plan, you build Nice to have: Experience in B2B SaaS, consumer insights, or CPG Familiarity with SEO, analytics, and content performance tracking Experience supporting sales teams with collateral creation and enablement