Product Marketing Associate (Personalization/Data Cloud)

About Appier

Appier is a technology company which aims to provide artificial intelligence platforms to help enterprises solve their most challenging business problems. Appier was established in 2012 by a passionate team of computer scientists and engineers with expertise in AI, multi-agent, data analysis, distributed systems, and marketing.

About The Product Marketing Team

The product marketing team at Appier is under the Growth and Marketing organization, working closely with product, sales, and customer success teams to drive awareness and adoption.

About this role

As a Product Marketing Associate, you will play a crucial role in driving the success of Enterprise Solution's go-to-market strategy in different markets, including Japan, South Korea, Taiwan, Hong Kong, and Southeast Asia, and ensuring the continued growth and adoption of our cutting-edge AI-powered solutions. You'll be a key storyteller for Appier, bringing the value of data and personalization to life across all internal and external channels by owning the vertical go-to-market strategy, building competitor playbooks, delivering global training, and being a public figure for the company.

Responsibilities

• Develop and execute go-to-market strategies for Personalization and Data Cloud products by working closely with cross-functional teams such as product management, sales, and customer success. 
• Conduct market research and competitive analysis to identify customer needs, market trends, and growth opportunities.
• Develop and maintain a deep understanding of the company's products and services, as well as the target audience and buyer personas.
• Craft compelling value propositions and messaging that differentiate the company's products in the market and resonate with target audiences.
• Collaborate with sales teams to develop sales enablement materials, such as presentations, case studies, and product demos.
• Partner with the broader marketing team to execute marketing tactics that drive awareness and new client meetings.

Qualifications

[Required]

• Bachelor's degree in Marketing, Business, or a related field with 2-3 years of experience in (product) marketing or a related role
• Excellent written and verbal communication skills in English, with the ability to craft compelling messaging and tell engaging stories.
• Experience in creating sales enablement materials, such as sales decks and case studies.
• Agile and adaptable mindset, with the ability to thrive in a fast-paced, dynamic environment.
• Proactive and self-driven with a strong attention to detail and the ability to manage multiple projects simultaneously.
• An appetite for collaboration, driven by the belief that your success is dependent on the success of others around you
• Enjoyment talking to customers and personally going and testing and figuring out positioning that works
• Taste for beautiful design, good copy, and attention to detail

[Nice to have]

• Relevant experience in digital marketing roles.
• Proficiency in additional languages besides English.
• Experience in B2B marketing or enterprise software solutions.
• Strong project management skills and the ability to prioritize tasks effectively.
• A passion for continuous learning and professional development in the field of marketing.
• Ability to thrive in ambiguity and navigate through complex challenges.
• A collaborative and team-oriented mindset, with a willingness to support and contribute to the success of the team as a whole.

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