At MedScout, our mission is to empower MedTech commercial teams with the data, insights, and tools they need to deliver life-changing medical innovations to the patients who need them most. We’re creating a best-in-class revenue acceleration platform that unites the latest medical claims intelligence with an intuitive user experience built specifically for sales professionals at medical device and diagnostic companies.
As MedScout's Product Marketer, you'll own go-to-market execution and product enablement - ensuring our GTM teams have what they need to understand and communicate MedScout's value. You’ll help us deeply understand our target audience and will become the go-to expert on MedScout's target personas. You'll drive our strategy for communicating MedScout's features, benefits, and use cases in ways that resonate with our target personas at each funnel stage. You'll be close to the product (understanding what we're building and why), close to sales (understanding what's landing and what's not), and close to customers (understanding their reality, not just our assumptions).
This role sits on our marketing team and collaborates closely with our Sales, Customer Success, and Product teams. You’ll report to the Head of Market Strategy, collaborate cross-functionally, and play a critical role in scaling MedScout to the next level.
At our stage, we believe how you operate is more important than what you’ll do day-to-day. As an early team member, we’re looking for individuals with strong alignment with the following core values:
Effort on our Inputs: We prepare diligently, leave it all on the ‘field,’ and move on quickly. Focusing on good habits and work ethic, not individual outcomes, ultimately creates a winning culture and a successful company.
Earn Trust: We keep our commitments to our customers, partners, and each other. We listen attentively, speak candidly, and treat others respectfully. We strive to demonstrate empathy, inclusion, and intellectual honesty.
Intelligence Drives Operations: We learn continuously and have the humility to quickly recognize when our current assumptions are wrong so we can readjust accordingly.
Hire And Develop The Best: Good players like playing on good teams. We look to raise the bar with every hire and promotion. We work hard to identify and develop high potential.
Take Decisive Action: The only sure path to continuous improvement is a hypothesis-driven approach with a bias for speed of experimentation.
Own the cadence of getting product updates to the sales team and customers. When something ships, people know what it is, why it matters, and how to talk about it.
Build and maintain the tools our GTM teams use daily - decks, use case documentation, and competitive positioning materials. Focus on how MedScout drives value for customers and lead with that story.
Ensure customers understand new capabilities and how to get value from them. Partner with Customer Success on what customers need to hear and when.
Stay locked in with what's happening in the market - customer needs, competitor activity, and how other companies are enabling sales and marketing strategies. Bring that insight to the product roadmap and clearly articulate the why.
Create content our audience cares about deeply, supporting a broader content strategy across both the top and middle of the funnel. Use case stories, data, trend analysis, and market signals that provide real value to the reader.
Capture wins and turn them into usable assets. Work with Customer Success to identify stories worth telling. Document outcomes and impact.
Contribute market and customer perspective to pricing and packaging decisions as MedScout evolves its offerings.
Serve as connective tissue across Growth, Sales, and Customer Success - ensuring messages and brand experiences are consistent.
Significant focus on MedScout's core product areas, which are evolving quickly and need consistent enablement and GTM attention.
Your ability to balance proven tactics with high-potential experiments. We want to see a mix of initiatives that drive steady improvement and bold tests that could unlock step-change growth.
Your skill in defining strategy, then executing with precision. As a lean team, we need you to zoom in and out – from collaborating with stakeholders on big-picture plans to rolling up your sleeves and making things happen.
Your effectiveness in accelerating our learning cycles. We're looking for a hypothesis-driven approach to rapid experimentation, coupled with a discipline of documenting what works to inform future iterations.
Your collaboration with Sales, Customer Success, and Product teams. In our remote-first environment, structured thinking and clear communication are essential.
Your commitment to honing your craft and elevating the team. As a small team, we’ll win by learning faster than the competition. Challenge yourself to learn new technology and tools, and share your knowledge to keep us ahead of the curve.
Vertical, sales-led motion: You’ve worked in vertical software at the mid-market or enterprise level, and have expertise in high release velocity.
Product marketing fundamentals: You know how to translate features into value, build effective materials, and enable a sales team. You've done this before.
Strong synthesis ability: You can take complex information and get to the "so-what" quickly. Your materials are clear, not cluttered.
High empathy and customer orientation: You want to understand the actual people using MedScout - not just personas on a slide.
Scrappy: Can build on your own when you have a vision. Won't always put off what's important while waiting for resources or approval. You're comfortable with ambiguity and can move fast without perfect information.
Clear communicator: Can articulate the why behind decisions and why it matters to our audience. Can follow the through line from feature to customer value and outcomes.
Product feedback mindset: Sees the connection between market insight and product direction. Proactively surfaces what matters for the roadmap.
Medical device or healthcare industry experience
You can be a great candidate even if you don’t check every box above. If you’re excited about the company and the role and you feel like you’d be a fit, please apply. We’d love to hear from you.
What can you expect from us?
A competitive market salary.
An attractive equity package. You'll truly feel like an owner of this company.
Your voice will be heard. We value your ideas and will give you the chance to see them come to life.
Regular team meet-ups and multiple offsites per year with the entire MedScout team!
A generous budget for learning and development + any tools you need to be more effective.
Comprehensive health, dental, and vision insurance.
Your voice will be valued. You will hear, “Yes, let’s do that!” and then have the opportunity to execute your ideas successfully.
An office in a great spot in East Austin that you’re welcome to enjoy if you’re based here.
No vacation policy. Take as much time off as you need (before you need it).
Intro call with our Head of People Ops. We’ll discuss what you’re looking for in your next chapter and answer your initial questions.
Interview with our Head of Market Strategy (hiring manager) . The focus of this call will be a deep dive into your relevant experience. We’ll seek to understand the specific skills and attributes you’d bring to MedScout and how those map to our desired outcomes for the role.
Interview with our Head of Marketing and Growth Marketing Lead. The purpose of this step is to assess your cross-functional collaboration. It’s also an opportunity to learn about MedScout’s overall strategy and how other teams collaborate with Marketing.
Case study presentation to members of our Leadership team. Our goal will be to assess your skills and fit for the role through how you present your previous work. We’ll provide detailed instructions after scheduling this step.
Culture interview with other members of the MedScout team.
Offer & References
Throughout this process, we're committed to providing a positive experience and answering any questions you may have about the role or MedScout. We appreciate the time and effort candidates invest in exploring opportunities with us.
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Product Marketer Q&A's