Product Manager – User Activation & Growth

At Signpost, we’re building the operating system for home service businesses — starting with communication and expanding into scheduling, invoicing, payments, and AI automation.

Our customers are owner-operators who don’t have time for complexity. We help them capture demand, respond instantly, and stay organized without friction.

We move fast, prioritize outcomes over activity, and build with a product-led mindset.

We are growing and currently hiring for a:

Product Manager –
User Activation & Growth
Austin, TX

Reporting to our VP of GTM, you’ll own the user activation journey — turning new signups into engaged, paying customers.  You’ll directly impact revenue by optimizing how users move from first touch through activation and into paid conversion within our product-led growth (PLG) engine.

We will train you on our PLG system and approach. What matters most is your ability to think analytically, move quickly, and execute.

If you love the idea of improving activation rates, reducing friction in the funnel, and impacting revenue, we’d love to meet you.

Who You Are

• Strong analytical mindset and comfortable working with data
• Bias toward execution and speed
• Product intuition around user behavior and friction
• Ownership mentality and follow-through
• Curiosity and willingness to learn
  
  

Desirable Experience

• Must have 2–4 years of product experience
• Experience working on SaaS or digital products
• Familiarity with product metrics (activation, conversion, retention)
• Experience working cross-functionally
• Comfortable with analytics tools or willingness to learn

Nice to Have

• Exposure to product-led growth or freemium models
• Experience with A/B testing or experimentation
• Familiarity with tools like Pendo, Amplitude, Mixpanel, etc.
• SMB or vertical SaaS experience

What You’ll Do

You’ll work cross-functionally with Product, Engineering, Marketing, and RevOps to identify friction, run experiments, and drive measurable improvements.   Key areas of focus include:

Activation & Time to Value

• Improve onboarding flows and first-user experience
• Reduce time to first meaningful product interaction
• Identify friction points and recommend improvements
• Support guided setup and onboarding flows

Product-Led Conversion

• Optimize in-product upgrade moments
• Support trial, paywall, and upgrade flow improvements
• Build lifecycle touchpoints (in-app, SMS, email)
• Track and report on conversion performance

User Insights & Analysis

• Analyze user behavior across onboarding and early usage
• Support funnel and cohort analysis
• Identify trends impacting activation and conversion
• Translate insights into product improvements

Experimentation

• Support A/B testing across onboarding, pricing, and UX
• Help define hypotheses and success criteria
• Measure and report on experiment results
• Contribute to a consistent testing cadence

Cross-Functional Execution

• Partner with Product, Engineering, Marketing, and RevOps
• Help ensure initiatives are executed and shipped
• Align on priorities and outcomes across teams

What Success Looks Like

• Improved activation rate and onboarding completion
• Faster time to first value
• Measurable lift in free-to-paid conversion
• Consistent experimentation cadence
• Clear visibility into funnel performance

Why Work With Us

At Signpost, you’ll work on real AI product with real SMB impact.  This role has a direct impact on revenue and growth and offers high ownership within a fast-paced learning environment where you’ll build foundational experience in product-led growth. Plus:

• Competitive compensation
• Competitive benefits - Medical, Dental, Vision
• Paid time off (PTO)
• Work for, and be surrounded by, talented professionals who will help you thrive in your role
• Great Austin office space and a hybrid work schedule, spending time onsite on T/W/Th
• Compensation range of $85K-$105K annually, depending on experience

How To Apply

Signpost hopes to hire great people and offer them the opportunity to showcase their abilities.

We encourage you to submit your application below for this role if you feel you can contribute collaboratively and are looking for a chance to develop skills in a product role focused on enhancing product time to value, all in a nimble growth environment.

Check us out at www.signpost.com