Product Manager - Search Advertising (Growth Marketing)

Company Introduction:

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar commerce industry. We are one of the fastest-growing retail companies that established an unparalleled reputation for being a leading and reliable force in the commerce industry.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At Coupang, every day is filled with the excitement of building, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and challenge traditional tradeoffs. Join Coupang now to create an epic impact in this always-on, high-tech, and hyper-connected world.

Role Overview:

As a Product Manager for Search Advertising, you will be responsible for driving data-driven experimentation and new product features for our performance marketing team. Specifically, you will own the planning, execution and optimization of experiments across our Search Marketing campaigns. You will leverage these experiments to develop internal marketing platform features to grow and optimize Coupang’s search keyword assets, shopping product feed and other areas vital to our Search business. As a member of Coupang Taiwan’s Growth Product team, you will drive performance marketing objectives by leveraging Coupang's marketing tech as well as the Google Ads tech stack to provide a continuous framework for marketing innovation.

This is a rare opportunity to be part of a diverse, fast-paced, and dynamic team with great upward potential in growth product management and e-commerce product management. Join us in building the future of commerce and enabling our customers to say “How did I ever live without Coupang?”

What You Will Do:

• Define and manage experimentation pipeline for Coupang's performance marketing campaigns on Google Ads.
• Define and develop platform features for our internal Search Marketing systems related to keyword automation, shopping product feed automation, campaign optimization and more.
• Engage technical counterparts at Google to enable product innovations to scale our Google Search and Shopping campaigns.
• Partner with our performance marketing team to review key metrics and achieve business goals for our paid search campaigns.
• Develop and drive new features for Coupang’s marketing tech platform to grow and automate our search advertising business.

Essential Qualifications:

• Bachelor’s degree or equivalent in science or engineering.
• 3+ years of experience with Google Ads ecosystem and related products.
• Experience running marketing experiments (e.g., A/B testing, incrementality testing).
• Experience owning/driving programs across cross functional teams.
• Ability to take initiative and ownership in a fast-paced and dynamic environment.
• Strong communication skills and ability to influence internal and external stakeholders.
• Strong English skills (both verbal and written).

Preferred Qualifications:

• Master’s degree in science, math or engineering.
• Experience in retail / E-commerce industries.
• Experience in growth marketing.

Recruitment Process

• Application Review > 1st Online Interview > 2nd Online Interview > Offer.
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Coupang does not discriminate against disabled applicants or those with veteran status.
• We are proud to offer equal opportunities for all applicants.

Privacy Notice

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice is located below.
• https://privacy.coupang.com/en/land/jobs/

#ProductManager #Growth #Marketing #SearchAd #GoogleAds