Midea Group is one of the world’s largest home appliance and air solutions groups. Every day, we work to make life easier, more efficient, and more connected. Our culture is rooted in innovation, collaboration, and operational excellence—and we believe in the power of our people to drive meaningful change.
We are currently looking for a: Product Manager - REF
POSITION SUMMARY
The Product Manager is the responsible for the overall success of its categories in terms of revenue, volume and profit, in charge of product planning & line-up positioning, pricing strategies, product lifecycle and new product launches readiness, as well as purchases and healthy inventory levels, among others.
MAIN DUTIES & RESPONSABILITIES
Be the segment expert and knowledge source of industry trends, regulatory issues, competition moves, pricing and other marketing intelligence/analysis; analyze and share consumer and buyer insights and market requirements.
Achieve targeted revenues (price and quantity) and Net Profit and maintain healthy inventory levels.
Assist in the development of the business plan for the category; execute specific category strategies and plans.
Coordinate product planning across the matrix with product divisions and functional teams; identifies opportunities for potential new product development, develop local lineup logic, product positioning, and price strategies.
Support Key Account Management and Sales in product sell-in, assist in developing channel and flooring strategy for new product launches; prepare for product line reviews.
Manage the new product launch process; drives the brief for marketing communications and retail/distributor activation; ensure readiness to launch for all supporting assets, including digital; prepare product material to support field marketing/training teams.
Manage product lifecycle by driving sell-out, reviewing PSI forecasts and purchases, activating special promotions, and managing end-of-life/transition.
Coordinate with HQ the necessary technical requirements for the corresponding market.
Other duties as assigned.
Education/ Training/ Experience
Degree and Language
Knowledge, Skills, Abilities
What We Offer
Why Midea?
Because we are a global company with a regional mindset. Because your talent knows no boundaries. And because we are building a smarter, more connected, and more human future for millions of people around the world.
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Product Manager Q&A's