Product Manager, Player Lifecycle

The Product Manager – Player Lifecycle is responsible for owning and evolving RSI’s player-facing lifecycle platforms, with a primary focus on CRM capabilities that support acquisition, engagement, retention, and reactivation. This role ensures the CRM is properly stood up, configured, and integrated to enable segmentation, journey orchestration, personalization, and measurement across marketing channels.

The role partners closely with the Senior Product Manager, Digital Collection and the Product Manager, Curation to ensure the CRM is powered by reliable event data, player attributes, and curated datasets. In the near term, this role will also oversee data activations and integrations to any downstream systems, ensuring data flows are reliable, compliant, and aligned with use cases. This role is critical to maturing RSI’s player lifecycle capabilities from fragmented execution to coordinated, data-driven engagement.

What You'll Do: 

• Own the product strategy and delivery for player lifecycle platforms, with primary accountability for CRM configuration, capabilities, and roadmap.
• Partner with marketing teams to define lifecycle use cases, segmentation needs, journey orchestration requirements, and personalization capabilities.
• Collaborate with the Senior Product Manager, Digital Collection to ensure required player events and behavioral signals are captured consistently.
• Partner with the Product Manager, Curation to ensure CRM use cases are supported by reliable player attributes, audience definitions, and curated datasets.
• Define and oversee CRM integrations with data platforms, marketing channels, and activation tools.
• Temporarily oversee data activations to downstream platforms (e.g., marketing channels, ad platforms), ensuring integrations are scalable, well-documented, and compliant.
• Work with engineering and vendors to manage implementation details including APIs, SDKs, data syncs, and platform configurations.
• Establish governance, QA, and monitoring processes for lifecycle data, integrations, and campaign enablement.
• Maintain clear documentation of lifecycle capabilities, integrations, and operational workflows.

What You'll Bring:

• Bachelor’s degree in Marketing Technology, Product Management, Computer Science, or a related field, preferred, or equivalent experience 
• 5+ years of experience in product management, martech/ad tech strategy, or platform operations.
• Stakeholder Management: 5+ years partnering with marketing, analytics, engineering, and data teams to deliver lifecycle or CRM-driven capabilities.
• Lifecycle & CRM Expertise: Strong understanding of CRM platforms and lifecycle concepts including segmentation, journeys, personalization, and campaign execution.
• Data & Integration Literacy: Experience working with event data, player/customer attributes, APIs, and platform integrations across marketing systems.
• Product Thinking: Ability to translate marketing and lifecycle needs into clear product requirements, roadmaps, and phased delivery.
• Activation & Measurement Awareness: Familiarity with data activation patterns and downstream platform integrations; deep ad tech specialization not required.
• Governance & Reliability: Experience establishing QA, monitoring, and documentation practices in complex or regulated environments.
• Cross-functional Leadership: Proven ability to coordinate across product, engineering, marketing, and vendors to deliver platform capabilities.
• Able to travel occasionally both domestically and internationally.