Product Manager

Title: Product Manager – Brand Platform

Location: US - Remote

About the Role

LTK seeks a results-driven Product Manager to own and grow the platform that powers gifting and paid collaborations between the world’s top creators and brands. The Brand Platform is part of LTK’s “All-in-One Creator Marketing” platform, which enables brands and creators to discover each other, collaborate, and build long-term, mutually beneficial partnerships. The Brand Platform is a key component of LTK’s three-sided marketplace, connecting consumers, creators, and brands into a thriving social community.

This role is central to designing the end-to-end experience for both brands and creators, including campaign creation, negotiation, digital contracting, secure payments, and performance measurement. You will help build scalable revenue streams for creators while providing brands with a high-ROI, authentic marketing channel they can trust.

As a Product Manager, you will partner closely with engineering, design, data science, sales, operations, marketing, and legal teams to define, prioritize, and deliver high-impact product solutions. You will own the full product lifecycle—from discovery and definition to launch, iteration, and post-launch optimization.

How You Will Make an Impact

• Translate Strategy into Execution: Convert the vision of founders and senior leaders into a product strategy and roadmap that drives measurable business outcomes.
• End-to-End Product Ownership: Define features, write clear user stories, manage the backlog, and make trade-offs to ensure high-quality, high-impact delivery.
• Product Execution & Quality: Collaborate with engineering and design to launch exceptional products, identify and triage quality issues, and ensure features work across devices, international points of sale, and use cases.
• Customer Insight & Feedback: Gather and synthesize feedback from usability tests, surveys, support tickets, and other channels to guide decisions. Use data and research to continuously optimize the campaign funnel and improve user experience.
• Marketplace & Financial Systems: Architect solutions for campaign proposals, offer negotiation, digital contracting, and seamless payment systems to ensure accurate, timely payouts for creators.
• Data-Driven Decision Making: Define proper instrumentation for projects, analyze post-launch results, and proactively generate insights to inform future features and roadmap priorities.
• AI & Emerging Tech: Leverage AI tools (e.g., ChatGPT, Enterpret, Glean) responsibly to automate routine tasks, summarize user feedback, and accelerate insights while improving decision-making.
• Strategic Impact: Understand your product area in the context of team and company objectives. Align multiple initiatives to broader goals, and use post-launch analysis to recommend next steps.
• Stakeholder Management: Proactively identify impacted stakeholders across teams, integrate feedback into product decisions, and communicate updates and trade-offs clearly.
• Cross-Functional Leadership: Act as a trusted partner to design, engineering, and other teams to unblock work, drive alignment, and deliver exceptional products.

What You Will Bring to LTK

• Proven Product Experience: 4+ years in product management, preferably in a multi-sided marketplace, ad-tech, mar-tech, or creator economy platform. Experience with social platforms is a strong plus.
• Digital Marketing & Ad-Tech Expertise: Strong understanding of CMOs, media buyers, and performance marketers; experience with platforms like Meta Ads or Google Ads is preferred.
• Marketplace & FinTech Familiarity: Knowledge of marketplace mechanics, payment systems (Stripe, Netsuite, PayPal), trust & safety, and digital contracting workflows.
• Analytical & Data-Driven: Comfortable with cohort analysis, funnel optimization, financial modeling, and tools like Amplitude, Fullstory, Looker, and Athena.
• Customer Obsession: Deep empathy for both creators and brands; able to translate insights into actionable product improvements.
  Cross-Functional Collaboration: Skilled at aligning stakeholders, managing dependencies, and driving teams toward shared goals.
• Communication & Influence: Able to articulate complex product decisions, trade-offs, and data-backed rationale to engineers, stakeholders, and executives.
• “Roll Up Your Sleeves” Attitude: Thrives in a fast-paced, ambiguous environment; capable of operating at both strategic and tactical levels.
• Quality Ownership: Able to transition into the role of the customer prior to launch to ensure the product meets customer expectations.   
• Growth Mindset & Adaptability: Embraces feedback, continuously improves, and navigates rapidly changing priorities.
• Social Platform API Experience: Familiarity with platforms and their insights, such as Meta/IG, TikTok, Pinterest, and YouTube is preferred.
• A mindset focused on seizing opportunities and moving with urgency
• Dedication to fierce prioritization and operational excellence
• Adaptability to a dynamic, fast-moving environment
• A growth mindset and openness to feedback#LI-AJ1