Product Manager - Growth

Job Description

We’re looking for a data-driven, experimentation-minded Product Manager to join the team at Tailscale, focusing on product-led growth. In this role, you’ll own the onboarding and activation experience across all user types—personal, enterprise trial, and self-serve—and shape how users discover, adopt, and expand their use of Tailscale.

You’ll report directly to the Head of Product and collaborate with peers across Product, Engineering, Design, Data, and Marketing. This is a strategic role where you’ll set the vision for growth at Tailscale and directly influence the company’s long-term trajectory.

Success in this role requires a strong understanding of Tailscale’s product and its diverse use cases. You may already be a Tailscale user, or you’ll quickly become one. You’ll develop deep product fluency and use that knowledge to design growth initiatives that feel authentic, valuable, and aligned with how our customers—from individuals to enterprises—experience the product.

Your initial focus will be on building seamless onboarding experiences that drive activation and early retention. You’ll design and run experiments that optimize conversion from trial to paid, working closely with lifecycle marketing to align in-product experiences with out-of-product touchpoints like email and campaigns. Over time, you’ll expand your scope to include in-product education, helping users discover new and underutilized features that match their needs, driving deeper adoption and expansion within both self-serve and enterprise accounts.

At Tailscale, we believe that growth features shouldn’t feel bolted on or disruptive, but instead should guide and delight users as they get more value out of the product. This role is more than building in-product tours and popups! You’ll blend a rigorous, data-informed mindset with strong product taste to design experiences that are both effective and user-friendly. 

This role is ideal for senior PMs with experience in growth, activation, or onboarding at product-led SaaS companies with technical products like dev tools, cloud infrastructure, etc. You’ll have structured mentorship from our Head of Product while also serving as a strategic thought partner across the product org, ensuring that growth experimentation is embedded into how Tailscale builds and scales.

Key Responsibilities

• Partner with UXR and Data to conduct qualitative and quantitative research, translating insights into a clear growth roadmap.
• Design and run in-product experiments to drive conversion from trial to paid and other key business metrics, in close collaboration with lifecycle marketing for out-of-product touches.
• Build in-product education experiences that surface new and underutilized features, helping users expand their usage and get more value from Tailscale.
• Develop a deep understanding of Tailscale’s product, use cases, and customer segments, applying this knowledge to design growth initiatives that feel authentic and valuable.
• Collaborate with other product managers to ensure growth experiments are well-instrumented and respectful of core product workflows, coordinating experiment design when overlaps occur.
• Define and track success metrics for growth initiatives, balancing business impact with user experience.

What We Are Looking For

• Required: 7+ years in a product role, with significant experience in growth, onboarding, or activation at a product-led SaaS company.
• Required: Strong understanding of (or eagerness to develop a strong understanding of) Tailscale’s product and customer base—you may already be a Tailscale user, or have significant experience working on a technical, developer-focused product.
• Required: Hands-on experience running A/B tests and product experiments, with the ability to interpret both quantitative and qualitative results
• Required: Experience with data analytics tools (e.g. SQL, Looker, Snowflake) and comfort working with data teams to generate insights
• Excellent communication skills, with a track record of aligning cross-functional stakeholders and translating insights into action
• Strong product taste and empathy for users; you care as much about the quality of the experience as you do about the business outcomes
• Prior experience working on developer tools, infrastructure products, or security-focused SaaS
• Familiarity with lifecycle marketing, onboarding journeys, and funnel optimization outside the product

As a company, we strive to maintain fair and equitable compensation practices within our team across all roles and all levels. Tailscale's compensation package includes base salary, equity, and comprehensive benefits. The salary range displayed on each job posting represents the target range for a new hire's base salary. Individual offers may vary based on experience and skill set.