Product Manager, Growth (Paid & Organic Marketing)

TLDR

Drive impactful product ownership across paid acquisition, technical SEO, and AI discovery with a focus on millions of travelers' experiences.

You'll be the product owner for our marketing technology stack — the infrastructure that connects our platform to the channels where travellers discover us. This is a technical PM role at the intersection of product, engineering, and marketing. You won't be running campaigns yourself; you'll be building and improving the products and systems that make campaigns possible, measurable, and scalable.

Your scope spans three areas: Paid Acquisition (PPC & Mobile), Technical SEO, and LLM Discovery - a new frontier where we're making our inventory accessible to AI agents and chatbots.

What You’ll Own

1. Paid Acquisition & Mobile

  • Integrations with Google Ads and other ad platforms using APIs and Tag Manager
  • Internal campaign management to scale across markets
  • Mobile growth (App campaign, AppsFlyer, Firebase)
  • Attribution systems (Web to App, affiliate tracking, UTMs)

2. Technical SEO

  • Core SEO infrastructure: sitemaps, indexing, robots.txt, meta tags, redirects, URL structure
  • Partner with SEO/content teams and manage content delivery at scale
  • SEO tools such as Google Search Console and Semrush

3. LLM Discovery (AI)

  • Build strategy for visibility in AI/LLM platforms
  • Develop integrations to distribute inventory to AI ecosystems

Requirements

Must-have

  • 4+ years of experience in Product Management or MarTech
  • Experience with growth and performance marketing.
  • Google Ads + attribution knowledge
  • Mobile measurement + ATT experience
  • Understanding of technical SEO
  • Comfortable owning backlogs, writing specs, and driving sprints

Nice-to-have

  • Experience with marketing tools, consent/privacy, and affiliate systems
  • Exposure to LLM/AI discovery
  • Marketplace/e-commerce/OTA background

Benefits

  • Engaging work on a product that enables millions of travelers to book their trips daily;
  • Full-time remote working: 5 days week, 8 hours per day;
  • Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms);
  • Internal growth and mobility opportunities;
  • Competitive annual leave, sick leave, and public holidays;
  • Annual company offsite in Thailand;
  • High-growth start up international environment.

Why This Role

  • Broad ownership across PPC, SEO, and AI
  • Work on cutting-edge LLM discovery
  • Impact millions of travelers across markets
  • Lean, high-ownership team

12Go Asia is a multimodal online travel agency that simplifies travel by providing a diverse range of transportation options, including trains, buses, ferries, and flights. Catering primarily to travelers in Asia and beyond, we connect customers with convenient and affordable travel solutions, making it easy to book any route they need.

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