Product Manager - Digital Brand (MENA)

This role is for someone who thrives on data, impact, and building digital products that scale fast.

We’re hiring a highly analytical, insight-driven Product Manager to shape and scale our new digital brand in the MENA region.

This role is about turning customer data and business goals into digital products that perform. You’ll work end-to-end: strategy, delivery, tracking, and continuous improvement. Expect to operate across multiple touchpoints—from digital journeys and self-care tools to AI-powered personalization.

What you’ll do

• Product Strategy & Execution: Support the Head of Product in building and delivering the roadmap, aligning to growth targets and regional priorities.
• Define & Monitor KPIs: Set success metrics before launch and ensure the right data pipelines are in place.
• Track & Optimize Performance: Monitor acquisition, engagement, retention, churn, ARPU; turn insights into clear recommendations.
• Market & Customer Research: Benchmark, run feedback loops, analyze unmet needs, and identify opportunities for innovation (with a focus on AI).
• Feature Enhancements & CX Optimization: Improve digital experiences based on business value and customer insights.
• Data-Led Decisions: Use SQL, Excel, and dashboards to influence product and commercial outcomes.
• Cross-Functional Delivery: Partner with design, engineering, and commercial teams to bring features to market smoothly.

Requirements

What we’re looking for

• 6–8 years in product management, growth analytics, or AI/ML product roles within digital-first B2C (telco, fintech, e-commerce).
• Strong grasp of telco/digital metrics (ARPU, churn, DAU/MAU, adoption).
• Skilled in SQL & Excel (Python/R a plus).
• Experience turning complex data into clear product recommendations.
• Comfortable in agile, test-and-learn environments.
• Prior exposure to MENA markets, subscription models, or telecom is a plus.
• Hands-on experience with AI features (personalization, predictive analytics, conversational interfaces) is strongly preferred.

Benefits

• Hybrid (office and home)

At Substance, we’re all about action, not just talk. If your profile aligns with what we need, you’ll hear from us within 1-2 weeks. If not, no fluff—just know we value your interest and will keep you in mind for future roles where your skills can make an impact. We focus on real connections and meaningful matches, so when the right opportunity comes, we’ll be ready to make it happen.

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