Product Manager – Consumer Health Apps

Job description

Who we are 
Kranus Health is ending the silent suffering in urology with three insurance-reimbursed digital therapeutic apps: Kranus Mictera (urinary incontinence in women), Lutera (LUTS symptoms in men), and Edera (erectile dysfunction). AI-first by default. Real ownership over real outcomes. If you live and breathe change, you will feel at home here.

Why this role is special
More than half of our patients are still actively in therapy after 3 months. This is exceptional for any consumer-facing app, and driven by two things: the genuine suffering these conditions cause, and the fact that a doctor prescribed this. Patients come in motivated. But we know we have real gaps. Parts of our apps need to be rebuilt from scratch, the user experience has room to grow significantly, and we believe that great product work can push real-world outcomes well beyond what our clinical studies already proved. This role exists to make that happen.

What you'll be walking into

• Real patients, real outcomes: We have thousands of patients actively completing therapy, and the medical outcome data to prove it works.  
• A clear ceiling to break: More than half of our patients complete the full therapy. But we know engagement and retention can go much further, and closing that gap is yours to own.
• AI as a real lever: You won't be prototyping AI features. You'll ship them to patients this year.
• Clinically proven, insurer-backed: Built by urologists, validated in studies, reimbursed by German health insurers, we've cleared the bar most digital health companies never reach.

What you`ll do

• Mobile ownership: Mictera, Lutera, Edera: Three apps, three patient populations, one PM who owns them all end-to-end.  
• App Store excellence: You own ASO, ratings, and store presence across all three apps, knowing that for many patients, searching the App Store is the first time they dare to address their condition. 
• Journey thinking: The journey from "my doctor prescribed this app" to "I completed mytherapy" is full of drop-off moments. You obsess over every single one, from prescription to onboarding to active therapy to long-term retention.
• Behavior & retention: You apply habit loops, nudges, feedback systems, and engagement mechanics not to spike interaction, but to keep a patient coming back for day 47 of their therapy. 
• Data & experimentation: You don't have an opinion on what drives retention in Edera or adherence in Mictera -> you have a hypothesis, a metric, and a test. 
• AI product leadership: You will ship our first AI-powered features this year and you have the judgment to know which AI ideas are genuinely useful to a patient and which are just impressive demos.

YOUR TOOLKIT

• Mobile depth: Hands-on experience in a small consumer mobile apps product team with high number of users (ideally 1M+ users).
• Store mastery: Deep knowledge of the Apple App Store and Google Play ecosystems, including ASO and review management. 
• Platform fluency: You understand the technical realities of iOS and Android and know how to work with them, not around them. 
• Health or behavior background: Experience building patient-centric or behavior-change products or a genuine passion for it.
• AI product sense: First hands-on experience shipping AI-powered features. 
• Drive: You naturally push topics forward, bring people along, and don't wait to be asked.
• Tools: Figma, Lovable, Replit, Claude Code, Jira... we are tool-agnostic but AI-first
• Languages: Fluent in German and English.
• User research as a reflex: Spinning up an AI prototype, putting it in front of a patient, and coming back with insights: That's not a process for you, it's just a Tuesday morning. You don't need a research sprint or a UX designer to test something. Lightweight, continuous, and the foundation of everything you build.

We value diversity and encourage applications from all qualified candidates, regardless of gender, age, background, disability, or identity.

OUR SUPPORT AND YOUR BENEFITS

Trust - We believe in the talent we hire. You will receive a permanent contract. Home office is easily possible with us.
Body & Mind - You get an "Urban Sports Club" membership and your own leased bicycle at your free disposal.
Future - We support your company pension scheme and will be happy to explain the benefits to you.
Impact - work with meaning? Together with you we improve the health care of patients, every day.
Teamwork - You are part of a highly motivated team with flat hierarchies and a lot of fun at work.

CONTACT

If you have any questions about the role, feel free to reach out directly to our People & Recruiting Manager, Annkathrin, at [email protected].