Lead product strategy and discovery for optimizing post-onboarding experiences, driving adoption and maximizing LTV for SME banking solutions.
At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.
Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.
Tide facts:
You will be joining the Member Accession Marketing (MAM) Business Area. Our mission is to attract small businesses to Tide, convert them efficiently through best-in-class onboarding experiences, and guide them toward adopting additional products that deliver value.
The role is for the Post-Onboarding Vertical where we focus on optimizing the journey in the first 30 days after a business joins Tide—ensuring that each member starts their journey with the right product experience, tailored to their specific business needs. Our goal is to drive product adoption and increase lifetime value (LTV) by identifying the next best product for every type of business we onboard.
The first 30 days of a member’s experience are critical to long-term engagement. In this role, your key challenge will be to define what the ideal post-onboarding experience looks like for new members, across different business types.
Your vertical will be responsible for:
This is a unique opportunity to own a greenfield domain and shape a product experience that has massive revenue and engagement upside.
Some of the things you’ll be doing:
Product Discovery: Build deep expertise by conducting market research and analysis to identify customer needs, industry trends and competitive landscape, conduct user research to empathize with members and inform product strategy.Product Execution: Manage the end-to-end product development lifecycle, collaborate with cross-functional teams, including engineering, design, marketing, and operations, to define product requirements, prioritise features, and deliver high-quality solutions.
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected]
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.
Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
Health Insurance
Private family insurance with additional OPD coverage and top-up options
Work Outside the Office
Work from abroad for up to 90 days annually
Paid Parental Leave
Paid maternity, paternity, and adoption leave to support your family journey
Paid Time Off
Generous annual leave on top of bank holidays
Tide is a remarkable business account provider focused on saving time and money for SMEs. By integrating banking services with a suite of administrative solutions—from invoicing to accounting—we empower entrepreneurs to run their businesses more efficiently. With over 1.8 million members across multiple countries, we're uniquely positioned to reshape the landscape of small business banking.
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