Product Manager, Audience Platforms & Taxonomy

Definitive Health is building a market-leading digital audience business that enables healthcare brands, agencies, and platforms to activate high-quality HCP and consumer (DTC) audiences across the AdTech ecosystem. We are expanding our product team and hiring an AdTech Platform Manager to support the execution and scaling of our digital audience products. This role will own the roadmap and performance of a core audience measurement/optimization platform while leading end-to-end execution of our audience product lifecycle. 

This role is ideal for a mid-level Product Manager with strong AdTech and data platform fluency who is comfortable operating independently and influencing cross-functional stakeholders. 

This role is ideal for someone early in their product career who has strong AdTech and data fluency. You will work closely with other Product Managers supporting Digital Audiences to help build, maintain, and distribute audience products across the AdTech ecosystem.

Role Summary  
The Product Manager, Audience Platforms & Taxonomy owns the roadmap, execution, and operational health of one of Definitive Health’s audience activation platforms, in addition to supporting the broader digital audience portfolio. 

You will drive prioritization decisions, define requirements, and ensure audience products are built correctly, refreshed on time, documented properly, and live across partner platforms. 

This is a highly cross-functional role working with Data Science, Data Engineering, Partnership Sales, Operations, and external AdTech platform partners. You will act as both Product Manager and Product Owner for your platform, translating business strategy into technical execution. 

What You’ll Do 

Audience Taxonomy & Segment Development 

• Maintain and expand Definitive Healthcare audience taxonomy (specialty, clinical area, intent, demographics, behaviors). 
• Help translate taxonomy frameworks into production-ready audience segments. 
• Work with Data Science to validate attributes, crosswalks, and signals used in audience creation. 
• Assist in testing and refining new audience concepts. 
• Proactively identify opportunities to expand segment offerings based on revenue performance, client demand, and market trends. 

Audience QA & Lifecycle Management 

• Execute and manage audience QA processes, including validation, refresh cycles, and documentation. 
• Monitor data quality, freshness, and completeness across audience builds. 
• Maintain audience metadata, naming conventions, and platform mappings. 
• Flag issues, inconsistencies, or risks to the Product Director for resolution. 
• Ensure audience products meet privacy, regulatory, and platform compliance requirements, including healthcare data considerations and AdTech industry standards (e.g., platform policies, NAI/DAA frameworks). 
• Define and improve operational SLAs for refresh cadence, QA standards, and data quality monitoring. 

AdTech Syndication & Distribution 

• Work with key AdTech partners (e.g., LiveRamp, DSPs, marketplaces, social platforms) and the Digital Partner team to syndicate audiences downstream for activation. 
• Define and manage the technical and operational requirements for onboarding, mapping, and maintaining audiences across platforms. 
• Track audience availability and status across each downstream partner. 
• Partner with Partnerships & Alliances to evaluate new distribution channels and ensure compliance with partner specs. 
• Assist with troubleshooting audience delivery, match rates, and distribution issues 
• Own performance monitoring across downstream platforms, including match rate analysis, activation health, and issue resolution. 

Roadmap Ownership & Cross-Functional Delivery Support 

• Own and manage the quarterly roadmap for a core audience activation platform, balancing revenue growth, technical debt, compliance, and operational scalability. Gather internal and market feedback to inform roadmap decisions. 
• Translate product requirements into clear execution steps for Data Engineering and Data Science 
• Define requirements, user stories, and acceptance criteria for new audience capabilities and enhancements. 
• Lead cross-functional prioritization discussions and present roadmap updates to senior stakeholders. 
• Manage backlog prioritization and release timelines. 
• Support marketing, sales, and partnerships with product documentation, positioning, and enablement materials when required 
• Partner with Sales and Partnerships to align product priorities with revenue goals and client feedback. 

What You'll Need

• 5+ years of experience in AdTech, Martech, digital audience, or data platform environments, with at least 2–3 years in a product management or product ownership capacity. 
• Working knowledge of launching data or audience products into third-party marketplaces or partner platforms (DSPs, data marketplaces, onboarding environments, or clean rooms). 
• Understanding of programmatic advertising, audience creation, taxonomy design, and audience onboarding workflows 
• Demonstrated experience owning backlog prioritization and driving roadmap execution independently. 
• Comfort working with data engineering, data science, and analytics teams to build data products. 
• Analytical mindset with the ability to interpret data, diagnose issues, and translate insights into roadmap actions. 
• High bias for action, curious, organized and eager to grow in a fast moving environment 
• Strong stakeholder management skills with the ability to influence cross-functional partners and communicate tradeoffs clearly. 

Compensation and Benefits

The salary range for this position is $70,000-$100,000 per year, which represents the base pay the company reasonably and in good faith expects to pay for this role. Actual pay within this range will be determined based on factors such as relevant experience, skills, and qualifications. 

Depending on the position, employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company’s 401(k) plan with employer contribution.