Lead product selection and market analysis in the consumer goods industry while collaborating closely with supply chain teams to ensure portfolio profitability and performance.
•Market & Product Selection: Conduct in-depth analysis of Chinese consumer market trends, competitive landscape, and consumer insights. Lead the development of quarterly/annual product selection and launch plans aligned with brand positioning and market demand.
•Business Feasibility Analysis: Responsible for cost calculation, pricing strategy, and profit estimation for new product introductions, ensuring overall profitability of the product portfolio.
•Product Lifecycle Management: Monitor product line performance, develop clearance plans for slow-moving items, and create growth strategies for high-potential products.
•Supply Chain Collaboration: Work closely with HQ procurement and supply chain teams to ensure accurate alignment of product information, supply plans, and cost structures.
Requirements
Makro PRO develops cutting-edge retail solutions that leverage advanced analytics and AI to boost customer engagement and operational efficiency. Catering to the retail and wholesale sectors, the company specializes in innovative packaging, brand design, and online trade marketing initiatives.
Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.
Product Manager Q&A's