Midea Group is one of the world’s largest home appliance and air solutions groups. Every day, we work to make life easier, more efficient, and more connected. Our culture is rooted in innovation, collaboration, and operational excellence—and we believe in the power of our people to drive meaningful change.
We are currently looking for a: Product Leader
POSITION SUMMARY
The Product Leader is responsible for leading the company product team to ensure the overall success of the company product categories in terms of revenue, volume and profit; in charge of product planning & line-up logic, pricing strategies, product lifecycle and new product launches readiness, as well as reviewing purchases and healthy inventory levels.
MAIN DUTIES & RESPONSABILITIES
Manage the company product marketing team to be the bastion of product expertise and knowledge source of industry trends, following competition moves, pricing and other marketing intelligence/analysis; analyze and act upon consumer and buyer insights and market requirements.
Lead the preparation of the business plan for the company product categories, developing category strategies and plans for Mexico and related countries in Latam region.
Coordinate product planning across the matrix with product divisions and functional teams; identify opportunities for potential new product development; develop local lineup logic, product positioning, and price strategies.
Ensure the necessary support to Key Account Managers and Sales for the product sell-in; assist in developing the channel strategy for new product launches; prepare for product line reviews.
Manage the new products introduction process for on-time launchings; brief internal teams for marketing communications and retail/distributor activations; ensure readiness to launch of supporting assets.
Manage the product lifecycle, ensuring the review of PSI forecasts and purchases, activating special promotions, and managing end-of-life/transition to keep healthy inventory levels.
Support the achievement of Sales targets (value and quantity) and Net Profit, reviewing the performance of the categories and developing action plans.
Coordinate with HQ the necessary technical requirements for Mexico & Latam market.
Other duties as assigned.
Education/ Training/ Experience
Degree and Language
Knowledge, Skills, Abilities
What We Offer
Why Midea?
Because we are a global company with a regional mindset. Because your talent knows no boundaries. And because we are building a smarter, more connected, and more human future for millions of people around the world.
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Product Lead Q&A's