Product GTM Manager

TLDR

As a Product GTM Manager, you will be the strategic architect behind product releases, ensuring optimal go-to-market strategies and operational success across teams.

  At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.   The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.   Our brand promise : closing the gap between brands and consumers.   Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.   It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK! As a Product GTM Manager, you are the strategic architect behind our product releases. Sitting within the Product GTM Ops organization, you are responsible for the operational success of our product portfolio. You don’t just track tasks; you ensure that our go-to-market strategy is sound, our business is ready, and our customers are set up to receive maximum value from every release. This isn't a traditional PMO role. We are looking for a strategic operator who understands the "why" behind our products and has the fearlessness to challenge plans, surface roadblocks, and drive cross-functional teams toward a successful market launch. What you'll be doing:
  • GTM strategy execution: Own the end-to-end go-to-market lifecycle for your assigned portfolio. You’ll ensure a clear strategy is defined and hold stakeholders accountable for executing it with excellence.

  • Operational readiness: Bridge the gap between product management and our client-facing teams (sales, client success, marketing). You ensure the "field" is fully enabled, trained, and equipped to bring new value to our clients.

  • Strategic advisory and insight: Act as a consultant to the product organization. You’ll provide a critical eye on the strength of GTM plans and proactively identify the "path forward" when technical or operational hurdles arise.

  • Outcome accountability: Move beyond "getting it out the door." You will define and measure the success of a release based on value realization- gauging whether we achieved the adoption and impact goals we set.

  • Risk and roadblock management: Serve as the "early warning system" for the portfolio. You must be comfortable having difficult conversations, surfacing potential failures early, and working with teams to pivot as necessary.

  • Lifecycle optimization: Continuously evaluate our product lifecycle (PLC) and GTM processes to uncover efficiencies that accelerate delivery and improve the quality of our releases.

Required Skills & Experience:
  • Commercial and product acumen: 4+ years of experience in GTM, product marketing, or product operations. You understand how to translate a product feature into a market-ready offering.

  • Strategic influence: Proven ability to drive results and build trust across technical and non-technical stakeholders without direct authority.

  • Outcome-driven: You focus on results (revenue, adoption, efficiency) rather than just deliverables (documentation, meetings).

  • Fearless communication: You aren't afraid to speak up when a plan is lacking or a deadline is at risk. You can break down complex problems into discrete, manageable workstreams for yourself and others.

  • Detail-oriented and adaptive: You understand the short and long-term impact of decisions and have the ability to pivot quickly to ensure the best business outcomes.

Nice to haves:
  • Experience with coordinating new SKU development or pricing/packaging.

  • Expertise with product usage tools (Pendo, Fullstory).

  • Experience with data analysis and post-launch performance tracking.

#LI-EM1

Why join Bazaarvoice?
 
Customer is key
We see our own success through our customers’ outcomes.  
We approach every situation with a customer first mindset.
 
Transparency & Integrity Builds Trust
We believe in the power of authentic feedback because it’s in our DNA. 
We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
 
Passionate Pursuit of Performance
Our energy is contagious, because we hire for passion, drive & curiosity. 
We love what we do, and because we’re laser focused on our mission.
 
Innovation over Imitation
We seek to innovate as we are not content with the status quo. 
We embrace agility and experimentation as an advantage.
 
Stronger Together
We bring our whole selves to the mission and find value in diverse perspectives. 
We champion what’s best for Bazaarvoice before individuals or teams.  
As a stronger company we build a stronger community.
 
Commitment to diversity and inclusion
 
Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.

Please note: A basic background check will be required for the successful candidate

Bazaarvoice builds smart shopping experiences that connect brands and retailers with billions of consumers through an expansive global network and user-generated content. Our enterprise technology empowers brands to gather and analyze consumer feedback, driving loyalty and sales while improving products. With a vast reach across retail, social media, and search, we enable meaningful interactions that transform the shopping experience.

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