Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
Research and identify new business opportunities to grow user base, capture new user segments, and increase revenue channels
Identify and leverage growth channels, including but not limited to referral, content marketing, social media, email marketing, and partnerships
Be the product owner, able to coordinate with cross-functional teams (Product, Data, Marketing, Country Teams) to execute business strategy and rollout new growth initiatives
Proactively monitor and analyze key metrics to track the effectiveness of growth initiatives and identify areas for improvement
Develop market-fit and innovative trading, execution and analytics strategies to broaden product and growth offerings to improve retail conversion
Stay updated on emerging trends, competitor landscape, community feedback and best practices in exchange products, growth hacking and digital marketing
Requirements
Bachelor's degree in Marketing, Business, Computer Science, or related field
3+ years of experience in growth hacking or digital marketing, preferably in IT companies
At least 2 years of experience in the crypto industry, preferable in a Growth or Product role
Track record of leading/participating in key product launches or growth efforts.
Strong analytical skills and proficiency in data analysis and tracking tools is highly preferred
Excellent communication and collaboration skills
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
Background and knowledge of crypto or finance is preferred
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
