Product & Growth Marketing Manager

Job Title: Product and Growth Marketing Manager, PhonePe Insurance.

Description:

We’re seeking a dynamic product and growth marketing manager to lead our efforts to scale PhonePe's Insurance business. In this role, you will own customer acquisition, engagement, retention, and cross-selling for two of PhonePe Insurance's biggest Insurance Categories.

Key Responsibilities: 

1. Growth Strategy Development

• Develop & Implement comprehensive growth marketing strategies to drive user acquisition, engagement & retention from organic and paid channels. 
• Define Key KPIs to assess the performance of marketing and growth campaigns and set up a tracking process with the help of the analytics, ops, and tech teams.
• Define long-term growth vision for the insurance categories.
• Develop engagement features with the help of the product team.

1. Campaign Execution & Regular Optimisation.

• Own the execution and improvement of Channel Marketing across PNs, Banner, WhatsApp & Email working with central PhonePe teams.
• Own the Analysis of multichannel campaigns, bringing insights from campaign performance and providing direction to the marketing campaigns through a data-driven approach.
• Coach the marketing operations & Interns to execute campaigns with dedicated TAT commitments by setting up robust processes. 
• Collaborate with Content & Design teams to continuously improve the creative performance of campaigns.

1. GTM for new product launches, Sale days & other unique value propositions.

• Lead the development and execution of go-to-market (GTM) plans for product launches, ensuring alignment with sales, product, and customer success teams.
• Project Manage the launches while ensuring effective collaboration across six different teams.     
• Define the product positioning & ensure consistency in communication across channels and teams.

1.  Customer Segmentation, profiling, and targeting.

• Own the identification, profiling, and segmentation of 500+ Million PhonePe user base into niche cohorts. 
• Work with data science, product & analytics team to continuously fine tune the ‘targeting models’.
• Collaborate with Brand, Customer Success and other teams to build in-dept understanding of users through surveys, interviews & 1:1 conversations.            

What will you get?: 

1. Opportunity, Freedom, and Complete ownership to own growth of categories.
2. A pure growth marketer role with a large PhonePe Userbase to experiment.
3. A decent marketing budget & human resources/skills if you can prove the ROI.
4. Opportunity to contribute to India’s largest fintech opportunity at PhonePe.
5. Competitive Salary with ESOP options.
6. Exponential growth opportunity in career assisted by great manager and leadership.

Must Haves:

1. 3 to 7  years of experience in growth, marketing, or growth product roles.
2. World Class communication skills.
3. High Ownership, Action bias, and High energy.
4. Ability to own problem statements {not tasks}.
5. Ability to drive cross-functional collaboration.
6. Understanding of Channel Marketing & Paid Marketing.
7. A mindset to keep the user first, Utilise tech, and think long term.

Good to Have

1. Graduate or Post Graduation from Tier 1 institutes. 
2. Proven Track Record in Product Marketing or Growth Roles.
3. Past Experience in B2C Digital Companies or Start-ups