Product Experience Engineer

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate 3 business segments:

1. Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign.  We are the market leaders in Singapore with ~5% market share of all new business incorporations
2. Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
3. FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK.  We have around 600 staff with an intact startup mindset. 

We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years.  Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia.  

Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Singapore.

Requirements

We are looking for a Product Experience Engineer that is excited about the below Mission and Outcomes.

Mission:

The Product Experience Engineer will lead the development of Sleek’s customer-facing digital experiences and growth-driven microsites.

This role blends frontend engineering, performance optimization, and marketing automation - ensuring that Sleek’s web properties are fast, discoverable, analytics-integrated, and optimized for conversion.

You’ll work closely with Product Design, Growth, and Marketing teams to build SEO-ready, CMS-integrated, and data-informed user interfaces that scale globally.

Outcomes:

1. Launch High-Performance Frontend Experiences

• Deliver Sleek’s MTD landing page and web app frontend, ensuring performance scores above 90 on Lighthouse (Core Web Vitals compliant).
• Develop responsive, accessible, and pixel-perfect UIs in React / Next.js / TailwindCSS aligned with Sleek’s design system.
• Reduce initial page load time and optimize for SEO to improve discovery and user conversion

2. Build an SEO and Analytics-Ready Microsite Framework

• Develop a microsite framework for future product verticals with reusable layouts and modular content components.
• Implement schema markup, meta optimization, and structured data to strengthen search visibility.
• Enable the Growth team to launch microsites independently without dev dependencies.

3. Integrate CMS for Content Autonomy

• Connect a headless CMS (Sanity / Contentful / Strapi) to Sleek’s marketing sites.
• Empower non-technical teams to update content, landing pages, and campaigns autonomously.
• Establish versioning, preview workflows, and rollbacks for content changes.

4. Implement Analytics, Tracking & A/B Testing Infrastructure

• Deploy and configure Google Tag Manager, GA4, and Mixpanel for complete event tracking.
• Implement A/B testing (Optimizely / VWO) to experiment with messaging, layout, and funnel optimizations.
• Deliver actionable analytics dashboards and ensure event accuracy across web properties.
• Automation Stack - Webhooks
• Bonus Competencies - Marketing Automation,  CRO

5. Build a Second Marketing Site for a New Product Vertical

• Create and launch a secondary marketing site targeting Sleek’s next business vertical (aligned with the new marketing initiative).
• Ensure brand consistency, SEO optimization, and analytics instrumentation.
• Achieve measurable conversion metrics tied to campaign performance.

Must have requirements:

• Have a minimum of 4–6 years of total engineering experience, with 1–2 years specifically embedded within Marketing or Growth Engineering functions
• Strong frontend engineering mastery with React, Next.js, and TypeScript. Proven ability to navigate complex environments, with experience in Micro Front Ends (MFE) considered a significant advantage.
• Strong capability in SCSS for high-fidelity UI; bonus points for expertise in TailwindCSS or Chakra UI.
• Committed to code quality through rigorous unit testing using Jest.
• Deep experience in SEO and performance optimization, with a proven track record of maintaining Lighthouse scores of 90+.
• Strong integration capability with modern CMS platforms (Sanity, Contentful, or Strapi) and advanced analytics stacks, including Google Tag Manager and GA4.
• Proven cross-functional delivery of data-driven, SEO-friendly web applications, including the setup and execution of A/B testing frameworks.
• High ownership mindset with the ability to execute under ambiguity in a fast-paced, startup-like environment. You are hands-on, detail-oriented, and biased toward action.
• Experience with Zapier or other no-code automation tools to bridge the gap between engineering and marketing ops would be a bonus
• You will be located in India (working 9 am – 6 pm Singapore time).

Benefits

Behavioural fit is also important at Sleek, and we will be looking for candidates that have a proven track record of embodying the below attributes in their recent roles:

Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.

Humility: There is so much we don’t know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self awareness and emotional intelligence.

Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you’re more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.

Data driven: We are a data rich business with ~15,000 small customers.  Each decision we make can impact many more people than we realise - so it’s critical that we use sound data to support our strategies and review the success of our initiatives.

The interview process

The successful candidate will participate in the below interview stages. We anticipate the process to last no more than 3 weeks from start to finish.

Whether the interviews are held over video call or in person will depend on your location and the role. 

 

Screening Call with Talent Acquisition

A ~30 minute screening call with our Talent Acquisition Lead

Case study

A ~60 minute chat with the Hiring Manager, where they will give you some real-life challenges that this role faces, and will ask for your approach to solving them.

Technical Round

A ~60 minute chat with a member of the Technical Team. You may have to showcase your technical/coding skills.

Soft Skills Round

A ~45 minute chat with a member of the leadership team, where they will dive into some of your recent work situations to understand how you think and work.

Offer + reference interviews

We’ll make a non-binding offer verbally or over email, followed by a couple of short phone or video calls with references that you provide to us. 

+++++

Requirement for background screening

Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role. 

This may include using external vendors to verify the below:

• Your education
• Any criminal history
• Any political exposure
• Any bankruptcy or adverse credit history

We will ask for your consent before conducting these checks.  Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.

By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at sleek.com.