The Impact of a Product Enablement Director at Coupa:
You own the strategy and execution for ensuring internal teams - solution advisory, value advisory, services and partners are product-ready, release-ready, and value-ready. This role translates product capabilities into clear, consumable enablement that drives adoption, confident product conversations, and consistent product usage. You will operate at the intersection of Product Management, Product Marketing, Sales, Presales, Customer Success, and Services, ensuring the entire organization understands what the product does, why it matters, and how to use it effectively.
What You'll Do:
Define and own the Product Enablement strategy and roadmap. Establish clear ownership boundaries between Product Enablement, Product Marketing, and Sales Enablement
Build scalable enablement frameworks for multi-product environments
Own enablement for Presales roles (Solutions Consultants, Value Engineers, Architects)
Enable teams to articulate business value, ROI, and outcomes
Standardize demo, discovery, and solution storytelling framework
Partner with internal teams for enablement for product releases and launches and work closely with Product Management to understand roadmap intent and customer impact
Translate releases into role-based enablement for Sales, Presales, Customer Success, and Services
Own the product enablement content ecosystem (training, guides, demos)
Ensure content is current, modular, and easily discoverable
Partner with Product Marketing on messaging consistency and positioning
Establish structured feedback loops from field teams to Product and Surface enablement gaps, adoption blockers, and usability issues
Influence product roadmap and documentation improvements
Represent field readiness and adoption perspectives in product discussions
What You Will Bring to Coupa:
8+ years of experience in Product Enablement, Product Management, Customer Success, Presales, or related roles in software
Proven experience building and scaling product enablement programs
Strong understanding of procurement, finance, supply chain, or spend management processes
Experience working closely with Product Management and Engineering teams
Strong understanding of enterprise software sales cycles and presales motions
Experience working closely with Sales and Presales leadership
Excellent communication, facilitation, and presentation skills
Prior experience in Product Management, Presales, Solutions Consulting, or Value Engineering
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