Product Design Director, Orbit
TLDR
Lead the design strategy for Orbit, a social platform connecting traders and communities, while tackling user engagement and experience in a decentralized environment.
Who We Are
About the Opportunity
What You’ll Be Doing
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Define and own the design vision for Orbit: Set the north star UX for social trading, live streaming, KOL/creator tools, community spaces, and the social feed — translating strategy into design roadmaps and measurable outcomes.
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Lead design for high-impact social features: Ideate, prototype, test and iterate on experiences such as trade sharing, copy trading signals, live stream overlays, follower/following dynamics, community creation, and reputation systems.
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Scale the Orbit design team: Recruit, mentor, and coach senior and mid-level designers. Build a high-performing team capable of shipping at social-product velocity across global markets.
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Define performance frameworks: Establish accountability for measurable social and engagement outcomes — DAU/MAU, creator retention, stream viewership, community growth, and trade interaction rates.
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Evolve design systems and interaction patterns: Support Orbit's fast-moving roadmap while maintaining coherence with the broader OKX design language.
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Advocate for culturally-relevant design: Global social behaviour is not monolithic — optimize for local social norms, communication styles, KOL culture, and trust dynamics across a diverse set of markets.
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Drive user research and community listening: Build qualitative and quantitative feedback loops with traders, KOLs, and community members to continuously improve the social experience.
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Collaborate cross-functionally: Collaborate with product managers, growth, engineering, compliance, content, and marketing to ensure design decisions align with business, user, and regulatory goals.
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Be the voice of design within the Orbit org: communicate strategic design value, elevate the craft bar, and influence senior leadership decisions.
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Track and report on design impact: define and monitor KPIs aligned to creator acquisition, community engagement, social-driven trading volume, and platform trust.
What We Look For In You
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10+ years of experience in product design, with significant time in design leadership and people management.
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Demonstrated experience designing social platforms, creator tools, live streaming products, or community-driven applications — ideally at scale.
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Deep familiarity with social dynamics, digital culture, and KOL/influencer ecosystems; prior experience preferred.
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Experience designing for financial products — trading, fintech, or payments — a strong plus; ability to merge social UX with high-trust financial interaction is key.
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Strong ability to hire, develop, and retain top design talent, fostering a culture of craft and accountability.
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Data-literate: comfortable interpreting engagement analytics, A/B tests, social behaviour metrics, and funnel data; experience partnering with data/analytics teams.
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Track record of shipping in fast-paced, ambiguous environments with multiple dependencies.
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Excellent cross-functional collaboration skills: able to influence product, engineering, growth, and compliance stakeholders.
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Strong communication and storytelling ability — can articulate design rationale to both design peers and senior business leadership.
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Bachelor's degree in Product Design, Interaction Design, Communication Design, or equivalent experience.
Perks & Benefits
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Competitive total compensation package
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L&D programs and Education subsidy for employees' growth and development
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Various team building programs and company events
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Wellness and meal allowances
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Comprehensive healthcare schemes for employees and dependants
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More that we love to tell you along the process!
Benefits
Health Insurance
Comprehensive healthcare schemes for employees and dependants
Learning Budget
L&D programs and Education subsidy for employees' growth and development
Team building programs and events
Various team building programs and company events
Wellness Stipend
Wellness and meal allowances
OKX operates as a prominent cryptocurrency exchange, enabling users to buy, sell, and trade a wide range of digital assets, including Bitcoin and Ethereum. In addition to facilitating crypto trading, they've developed OKX Wallet, a widely-used platform for accessing decentralized applications and exploring the Web3 landscape.
- Founded
- Founded 2017
- Employees
- 500+ employees
- Industry
- Diversified Financial Services