Product Design Director, Growth

About the Opportunity

• As Growth Design Director for Onshore Exchange & Pay, you will lead the design discipline driving high-impact growth levers across our trading and payments platforms. You will own the end-to-end design strategy for acquisition, activation, engagement, retention and monetisation funnels, and scale the product design team globally.
• You will partner across product, growth, analytics, engineering and content, and you will bring a data-driven, user-centred, and growth-mindset to design a world-class experience in the fast-moving crypto-financial frontier.

What You’ll Be Doing

• Define and own the design vision and growth strategy for OEX & Pay product lines: set objectives (e.g., activation rates, retention lift, pay-product adoption) and turn them into design roadmaps.
• Lead the design of high-leverage growth experiments: ideate, prototype, test, measure, iterate. Work with data/analytics to extract insights from funnels and user behaviour.
• Scale the product design team: recruit, mentor, coach senior and mid-level designers. Build a high‐performing “One Design Team” across geographies.
• Define performance frameworks and ensure accountability for measurable outcomes.
• Establish and evolve design systems, patterns and processes to support rapid experimentation and consistent execution across global markets.
• Advocate for clarity-first and locally-relevant design: maintain brand coherence, but optimise for local market conditions, languages, cultural nuance.
• Collaborate closely with product managers, growth marketers, analytics/data teams, engineers, compliance & security to ensure design decisions align with business, user and regulatory goals.
• Ensure that design work is deeply user-centred: drive user research, UX testing, usability studies, qualitative & quantitative feedback loops.
• Be the voice of design within growth and product functions: elevate design’s role, communicate strategic value, influence senior leadership decisions.
• Track and report on design impact: define and monitor KPIs (e.g., CAC, LTV, activation rate, retention curve) and tie design work to business outcomes.
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What We Look For In You

• 10+ years of experience in design leadership and management, with a track record of building and scaling teams.
• Extensive experience designing for financial products, preferably in trading, fintech, or payments.
• Strong ability to hire, mentor, and retain top design talent, fostering a culture of excellence.
• Deep understanding of human-centered design principles and a passion for delivering exceptional user experiences.
• Expertise in breaking down complex financial products into intuitive, user-friendly designs.
• Proven track record of working in fast-paced environments, managing multiple dependencies, and prioritizing tasks independently.
• Strong data literacy: comfortable interpreting analytics, A/B tests, behavioural metrics; partnering with data/analytics.
• Excellent cross-functional collaboration skills: able to influence product, engineering, growth, marketing, compliance stakeholders.
• Strong communication and presentation skills, with the ability to advocate for design decisions persuasively.
• Bachelor’s degree in Product Design, Web Design, or equivalent experience.

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process!