Product & Content Marketing

REAL is building an AI Execution Platform for real estate organizations. Today, the data required to run real estate is scattered across PDFs, spreadsheets, emails, drawings, public records, and disconnected systems, leading to preventable leakage, missed obligations, and lost opportunities to improve performance.

Used by leading enterprises, REAL converts this fragmented data into connected intelligence and automated action. With advanced AI, universal ingestion, and modular execution agents, REAL increases operational accuracy, uncovers financial discrepancies, and surfaces opportunities to optimize performance and enhance business outcomes.

REAL Values

Ownership: We take responsibility and move decisively.

Clarity: We simplify complexity to deliver meaningful impact.

Accuracy: Precision matters, in our product and in how we operate.

Velocity: We work with urgency and intent.

Partnership: We collaborate closely with our customers and with each other.

What You’ll Do:

As a Product & Content Marketing lead at REAL, you will own our positioning, messaging, and content strategy - translating complex AI infrastructure into clear, compelling narratives that drive demand and support sales.

- Create clear product messaging - Define and refine REAL’s positioning, messaging, and value proposition. Translate product capabilities into clear business impact stories.

- Help shape what we build - Work with the Product team to decide which features matter most and figure out how to position them in the market.

- Launch products that get noticed - Turn product releases into exciting market moments that people actually care about and want to try.

- Develop buyer insights - Build detailed buyer personas and messaging that converts, plus competitive analysis that helps win against key rivals.

- Build customer advocacy - Develop compelling case studies, success stories, and reference programs that support the sales process.

- Build systems that work as we grow - Create simple, repeatable processes for launches and releases that won't break as the team gets bigger.

- Keep teams aligned - Make sure Product, Marketing, Sales, and Customer Success are all on the same page about what we're launching and why.

- Use AI tools to work smarter - Leverage AI tools to automate routine tasks and make your work more effective.

Requirements

What We’re Looking For:

- 5+ years of combined experience in product marketing, B2B marketing, and content strategy (preferably in SaaS or AI).Deep experience partnering with Product teams on messaging, positioning, and bringing products to market alongside Marketing and Sales team

- Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel

- Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives

- Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations

- Thrives in ambiguous environments and excellence navigating fast-moving, early-stage environments

- Experimentation mindset to utilize AI tools to optimize and scale Product Marketing workflows

- Previous experience in GTM ecosystem, Management Consulting, Product Management a plus

- Proven experience building high-quality content across formats with understanding in SEO and GEO

- Strong editorial judgment and the ability to decide what not to make.